Vice President, Health Digital/Social Strategy

Adelphi Group•New York, NY

43d•$77,000 - $175,000•Hybrid

About The Position

FleishmanHillard, a leading global communications agency, is seeking an experienced Digital and Social Vice President to help shape high-impact work across our rapidly growing health and life sciences sector. This is a critical role on our social and digital team, with the opportunity to support leading pharmaceutical companies—including work related to a first-of-its-kind treatment in an expanding area of medicine—and collaborate with talented colleagues across strategy, creative, analytics, media, and healthcare communications. The role combines account leadership with deep expertise in audience-first social strategy, omnichannel social management, community engagement, social listening, and issues management. You’ll lead the development and execution of compliant, insight-led social programs spanning disease awareness, therapeutic areas, corporate communications, and branded health initiatives. We’re looking for an equal-parts strategist, operator, and people leader with a proven ability to build integrated social programs and patient communities, apply listening at scale, and navigate the complexities of the healthcare regulatory environment. FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Requirements

10+ years of experience in digital communications, including at least 5 years of hands-on social media experience in a healthcare or pharmaceutical agency setting.
Candidates should bring the sector fluency to counsel clients confidently, translate complex science and stakeholder needs into audience-first strategies, and lead compliant programs in a fast-evolving health environment.
Deep familiarity with social platform capabilities and risk considerations across Meta, YouTube, TikTok, LinkedIn, and other relevant channels.
Practical understanding of platform-specific community norms, moderation tools, content formats, engagement behaviors, and risk considerations across major social platforms, including Meta, YouTube, TikTok, LinkedIn, Reddit, and emerging channels.
Demonstrated experience designing and operating compliant social community-management programs in a regulated healthcare environment, including monitoring, moderation, response workflows, and issues escalation.
Proven track record building and managing scaled patient/caregiver/HCP communities.
Experience with social listening tools and platforms, with proven ability to translate social listening and community insights into practical recommendations for content strategy, engagement, reputation management and broader business planning.
Experience partnering with paid media, editorial, creative, analytics and medical/legal/regulatory stakeholders in a multi-agency environment.
Experience applying AI-enabled tools or automation to social listening and community-management workflows, with appropriate governance and human oversight.
Demonstrated crisis management experience in regulated healthcare environment
Experience managing large, matrixed teams in multi-agency environments.
Account leadership experience: serving as day-to-day account lead for large, complex client relationships.
Experience managing or mentoring teams for employee and account growth

Nice To Haves

Bachelor's degree in communications, Digital Marketing, Public Relations, Journalism, or related field.
Working knowledge of healthcare compliance requirements (e.g., FDA, HIPAA, OPDP).
Direct working experience with pharmaceutical companies, either in house or in agency.
Strong grasp of digital measurement frameworks and how to connect performance data to storytelling impact.
A creative, strategic, curious, and analytical mindset with a passion for health equity, innovation, and digital transformation.

Responsibilities

Serve as the day-to-day lead for digital, social, community management, and listening workstreams, partnering with the broader portfolio account leadership team and serving as a senior client contact for these areas.
Shape comprehensive social listening and community engagement strategies aligned with client objectives across patient activation, HCP awareness, disease-state education, and brand-focused programming.
Provide counsel and help direct portfolio account team members to drive best practices and consistency in content development and creative direction.
Provide strategic counsel on social media’s role in audience journeys.
Participate in client steering committee meetings, including delivery of performance data, learnings, and strategic recommendations.
Cultivate working relationships with client Marketing partners, including agency team, to ensure cohesive channel strategy.
Build executive-level relationships with key client stakeholders to maintain health of accounts and identify strategic opportunities for growth.
Collaborate with agency portfolio team to integrate community management strategy and learnings within broader, communications-owned programming.
Oversee day-to-day community management operations, including reactive monitoring, moderation, response development, approval workflows, proactive engagement opportunities, and escalation management across owned social channels.
Support identification, implementation, and operations of social listening tools and platforms.
Translate listening insights into actionable recommendations for content, community engagement, paid media, and HCP strategies.
Ensure quality assurance, brand safety, and regulatory alignment across all community management activities, including appropriate handling and escalation of adverse-event/product-quality mentions.
Establish clear protocols for proactive community management.
Partner closely with client legal, regulatory, medical and safety stakeholders to establish and maintain clear review, approval and escalation workflows.
Collaborate with creative, content, and analytics teams to design innovative community engagement initiatives, content formats, and measurement approaches.
Stay current with platform developments, emerging technologies (including GenAI applications for community management), and industry best practices.
Build and lead a dedicated community management team, with the opportunity to shape its structure as the work evolves.
Train, mentor, and manage team members, fostering high standards, accountability, and career growth.
Manage account budget for community management resources, tools, technology, and staffing.
Present forecasts and track spend against plan.
Establish a measurement framework that connects social listening and community-engagement performance to business outcomes, and translate results into reporting dashboards with clear insights and recommendations.
Present ROI and business impact to client leadership; recommend budget and resource adjustments.