Vice President, Head of Growth Marketing

TIAA•Frisco, TX

1d•$221,000 - $309,000•Onsite

About The Position

This Client Marketing role is responsible for ownership and development of go-to-market plans and the execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, nurturing and converting prospects into Wealth Management clients. This leader will bring an extensive background in performance & digital acquisition marketing and is responsible for developing the acquisition strategy and execution for Marketing to generate qualified leads to wealth advisors and on direct to consumer products (E.g., IRA, self-directed brokerage). By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to create multi-faceted campaigns that generate high-quality leads for the sales organization across multiple wealth products. This job supervises a team of professional-level employees and sets goals and objectives for team members to ensure the achievement of department results.

Requirements

10+ Years Required
10+ years' experience across financial services and digital/performance marketing

Nice To Haves

University (Degree) Preferred
Audience Insights
Budgeting
Campaign Management
Differentiates Value Proposition
Influence
Lead and Demand Generation
Marketing Analytics
Marketing Channels
Marketing Strategic Planning
Prioritizes Effectively
Relationship Management

Responsibilities

Leads and builds up a high-performing acquisition marketing team in the development and execution of comprehensive Go-To-Market strategies across retail and wealth client segments.
Drive end to end integrated campaign strategy, development, and execution (across all channels including paid media, social, out of home) in close partnership with sales and cross-functional marketing teams, ensuring campaigns are insight-led, operationally sound, and optimized for performance across all acquisition touchpoints.
Owns full-funnel audience journey strategy — from segmentation to prioritization, targeting planning, and execution — ensuring every journey is purposefully designed around strategic objectives, target segments, relevant products, and the appropriate channel mix, supported by a rigorous and well-structured project management framework.
Defines and governs the performance measurement framework for the growth marketing function, establishing meaningful KPIs and reporting structures that connect marketing activity directly to enterprise business outcomes and enable data-driven decision-making.
Cultivates and sustains deep, trusted partnerships with sales leadership and key business stakeholders, fostering a culture of collaboration that accelerates revenue growth and improves the client acquisition experience end-to-end.