Vice President, Growth Marketing

Blue J • Anywhere in the United States ,

14h • Remote

About The Position

Blue J is hiring a Vice President, Growth Marketing to build and scale growth for its AI tax research software. The role leads Demand Generation, Events, and Partner Marketing, with responsibility for strategy, budget, and execution to generate qualified pipeline, revenue, and paid-customer growth through account-based marketing and trial acquisition.

The VP will scale product-led acquisition by increasing qualified trial sign-ups among ideal-customer-profile prospects, improving acquisition efficiency and conversion, and partnering with Product-led Growth on cohort performance and payback. For sales-led segments, the role will coordinate ABM programs with Sales to engage priority accounts and buying groups, create qualified opportunities, and support deal progression. Partner marketing is also expected to contribute to partners’ annual recurring revenue targets.

The position connects demand generation, events, and partner programs with Sales, Product-led Growth, Product Marketing, Brand, Revenue Operations, and Finance. The leader will establish an experimentation culture, use AI and automation to improve work, adapt programs for the UK market, and communicate performance and decisions to executive leadership. They will coach leaders across the marketing functions and develop an effective mix of internal talent, agencies, and specialist expertise.

Blue J is headquartered in Toronto. The role is primarily remote, with candidates within driving distance of the Toronto or Kitchener–Waterloo offices expected to work in-office a couple of days each week. Occasional travel for industry events, trade shows, conferences, and the Toronto office is required. Candidates must be eligible to work in Canada or the US. New team members attend three days of onboarding; travel and accommodation are arranged and covered for those outside the local commuting area.

Requirements

• Experience helping scale a B2B SaaS business from $40M to $150M ARR, with measurable contributions from trial acquisition and qualified pipeline.
• Ability to quantify results, investment, and revenue impact, and distinguish personal contribution from other factors.
• Experience scaling qualified trial acquisition, improving visitor-to-trial conversion, using growth loops, and demonstrating effects on activation, trial-to-paid conversion, and payback.
• Experience building coordinated ABM programs with Sales that engage buying groups and grow qualified pipeline and revenue, adapted by account tier and sales cycle.
• Experience delivering qualified pipeline and revenue in the UK and/or Europe, with adaptation to local buyers.
• Experience building acquisition programs and conversion journeys that diagnose performance beyond channel metrics.
• Experience growing qualified traffic through SEO, AEO, GEO, and content, including reaching professionals in consumer-dominated topics such as tax.
• Strong understanding of pipeline quality, sales cycles, acquisition economics, and trade-offs between immediate returns and future growth.
• Experience integrating events and partner marketing into a measurable revenue strategy.
• Ability to move quickly with imperfect information, challenge assumptions, and change course based on evidence.
• Experience building strong teams with high standards and shared accountability, earning cross-functional trust, and shaping company growth strategy while working with funnel data.
• Comfort leveraging AI tools and emerging technologies to improve efficiency, workflows, and awareness of industry trends.
• Eligibility to work in Canada or the US.

Nice To Haves

• Experience with commercial partner ecosystems.
• Experience with software for tax, accounting, or other professional markets.

Responsibilities

• Translate ARR goals into product-led trial acquisition plans by segment, market, and source, using assumptions agreed with the Product-led Growth team.
• Grow qualified ICP-aligned trial sign-ups through paid and organic channels, content, growth loops, and partners; improve offers, landing pages, and sign-up journeys.
• Partner with Product-led Growth to analyze cohort performance and refine acquisition to improve activation, paid conversion, and payback.
• Translate ARR goals into pipeline targets and ABM plans by segment, market, and account tier.
• Collaborate with Sales on target accounts, buying groups, messaging, and coordinated engagement across campaigns, events, partners, and outreach.
• Grow qualified mid-market and enterprise pipeline, using closed-revenue outcomes to refine targeting and investment.
• Establish ongoing testing and learning across audiences, messaging, offers, channels, and conversion; apply results to expand, revise, or discontinue approaches and create repeatable practices.
• Use AI and automation to support research, execution, personalization, and analysis.
• Build integrated demand-generation, event, and partner campaigns that support trial acquisition and meaningful sales conversations.
• Develop events that contribute measurably to opportunity creation and deal progression.
• Develop joint partner plans to engage audiences, support co-selling, and contribute to partner ARR targets.
• Adapt programs for the UK market and allocate budget based on evidence and expected return.
• Collaborate with Sales, Product-led Growth, Product Marketing, Brand, and Revenue Operations on targeting, qualification, customer journeys, messaging, and reliable measurement.
• Share performance insights with executive leadership, including progress, changes, learnings, and decisions requiring input.
• Coach and develop leaders across Demand Generation, Events, and Partner Marketing; set clear priorities and encourage experimentation and learning.
• Build an effective mix of internal team members, agencies, and specialist expertise, and strengthen the team’s strategic thinking, analytical practices, execution, and business impact.

Benefits

• Competitive base salary.
• Stock options.
• Benefits designed to support employees and their families.
• Primarily remote work flexibility, with occasional travel to the Toronto office and conferences as needed.
• New-hire onboarding travel and accommodation covered for team members outside the local commuting area.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed