Vice President, Product and Growth Marketing

MedImpact•San Diego, CA

13h•Hybrid

About The Position

The Vice President of Growth and Product Marketing leads market expansion, go-to-market strategies, and product positioning, connecting product innovation with commercial execution to drive revenue growth across the company’s pharmacy benefit management and enterprise solutions. The role develops and scales a team of product and growth strategists who communicate the company’s value proposition to healthcare payers. It establishes enterprise growth strategy, owns product marketing and commercialization, supports sales, builds brand and thought leadership, and measures marketing performance. The position is based on-site at the San Diego headquarters or another company location; remote work may be approved by management based on business requirements. Domestic travel is required up to 25% of the time. This exempt role requires working the hours needed to complete responsibilities and meet deadlines, with flexibility to work beyond traditional hours, including nights, weekends, and holidays as required. Typical core hours are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Requirements

BA/BS degree or equivalent, preferably in Marketing, Business, Healthcare Administration, Communications, or a related field; equivalent combinations of education and experience are accepted.
15 years of related experience and 15 years of subject matter expertise in the respective area(s).
12 years of supervisory experience. This may be substituted with 12 years of MedImpact experience, an appropriate external leadership training program, and internal mentorship with a seasoned leader at the Vice President level or above, completed within 12 months in the new position.
High proficiency in Microsoft Word, Excel, and PowerPoint.
Pragmatic Institute certification in product marketing or equivalent certification, or at least five years of direct experience in a dedicated product marketing function.
Significant experience in the healthcare industry, including health plans, healthcare technology, healthcare services, pharmacy, benefits administration, digital health, population health, or related sectors.
Proven success developing and executing enterprise go-to-market strategies that produce measurable business growth and market expansion.
Demonstrated expertise in product positioning, messaging, customer segmentation, commercialization, and competitive strategy.
Strong executive presence and ability to influence senior leaders, customers, partners, and cross-functional stakeholders.
Exceptional analytical, strategic thinking, communication, and leadership skills.
Ability to apply logical or scientific thinking to intellectual and practical problems; define problems, collect data, establish facts, and draw valid conclusions.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to write speeches and articles using original or innovative techniques or style, and to make effective, persuasive speeches and presentations on complex or controversial topics to senior management, public groups, or boards.
Competencies include business acumen, directing others, organizational agility, conflict management, drive for results, political savvy, customer focus, innovation management, strategic agility, decision quality, and managerial courage.
Ability to perform the essential duties satisfactorily, with reasonable accommodations where needed.
Ability to provide adequate support to internal clients and be available for regular coordination with employees, colleagues, clients, and vendors, and for collaborative decision-making.
Ability to work beyond traditional hours and nights, weekends, or holidays as required.
Ability to travel domestically up to 25% of the time.

Responsibilities

Develop and lead enterprise growth marketing strategy to drive awareness, demand generation, customer acquisition, retention, and expansion in target healthcare markets.
Identify growth opportunities through market analysis, customer insights, competitive intelligence, and emerging healthcare trends.
Set measurable growth objectives and oversee performance against revenue, pipeline, market penetration, and customer engagement goals.
Partner with executive leadership to define long-term growth strategies that support organizational objectives and market expansion.
Own product positioning, messaging, value proposition development, and competitive differentiation across the organization’s portfolio.
Lead go-to-market strategy and execution for product launches, solution enhancements, and strategic market initiatives.
Translate complex healthcare solutions into customer-focused narratives for executive buyers, benefits leaders, brokers, consultants, and other healthcare stakeholders.
Develop market segmentation, buyer personas, customer journey frameworks, and commercialization plans to accelerate adoption and growth.
Partner with sales leadership to develop sales enablement strategies, tools, content, and training that improve win rates and accelerate revenue growth.
Ensure consistent messaging and value articulation across customer-facing channels and teams.
Support strategic client opportunities with executive-level presentations, market insights, and thought leadership.
Establish the organization as a recognized leader in healthcare innovation through thought leadership, content strategy, industry events, executive communications, and public relations.
Oversee development of white papers, research reports, webinars, case studies, speaking engagements, and digital content programs.
Represent the organization externally with customers, industry associations, analysts, consultants, and strategic partners.
Build, mentor, and lead a team spanning product marketing, growth marketing, content strategy, market intelligence, and commercial enablement.
Foster a culture of innovation, accountability, collaboration, and data-driven decision-making.
Establish scalable marketing processes, performance metrics, and organizational capabilities to support growth.
Develop executive-level reporting and dashboards to measure marketing effectiveness, pipeline contribution, product adoption, customer engagement, and ROI.
Use data, customer insights, and market intelligence to optimize growth and go-to-market strategies.
Guide investment decisions through performance analysis and business impact measurement.