Vice-President, Growth & Go-to-Market
About The Position
You own commercial performance for Ayming Canada (the number, the team, and the marketing engine that feeds it), executing the existing strategy and building the Canadian marketing function in partnership with Group. This role involves defining and executing the national Sales & Marketing strategy, identifying new revenue streams, driving performance through data-driven decision-making, and leading a team of Sales Directors. You will also own and lead the go-to-market strategy across various marketing initiatives, build and scale marketing processes, and establish strategic referral partnerships. Collaboration with Consulting, Operations, Finance, and Group Marketing/Commercial leadership is essential. The role requires a strong leadership presence and the ability to operate effectively in technical, regulatory, or compliance-driven environments.
Requirements
- 10-15 years of experience in commercial leadership in professional services, tax advisory, consulting or technical B2B
- Demonstrated ability to lead markets, scale teams, and translate strategy into operational execution.
- KPI-driven, business-oriented and growth-focused mindset
- Track record of carrying a number and building a marketing function
- Strong leadership presence – senior enough to inspire trust and challenge stakeholders.
- Demonstrated ability to operate effectively in environments involving technical, regulatory, or compliance-driven products and services
Nice To Haves
- Fluent in English and French strongly preffered
Responsibilities
- Define and execute the national Sales & Marketing strategy across Canada.
- Translate business objectives into actionable commercial plans and measurable KPIs.
- Identify new revenue streams and develop hunting approaches in a mature, competitive market.
- Drive performance through structured forecasting, pipeline management and data-driven decision-making.
- Lead and develop a team of Sales Directors, strengthening ownership, accountability and performance culture.
- Implement robust performance tracking, structured one-to-ones and clear sales governance.
- Personally support strategic deals and key client relationships when needed.
- Own and lead the go-to-market strategy across content, ABM, events, brand, and partner marketing initiatives in collaboration with Group Marketing.
- Drive MQL and SQL generation, with clear accountability for pipeline contribution and growth targets.
- Build and scale marketing and demand generation processes from the ground up.
- Ensure strong collaboration between Sales and Marketing to maximize conversion and market impact.
- Build and manage strategic referral partnerships with accounting firms, law firms, and innovation ecosystem organizations across Canada.
- Develop relationships with innovation hubs and industry networks, including organizations such as MaRS Discovery District, Communitech, IVADO, and Scale AI.
- Partner with Consulting, Operations, and Finance to ensure excellent commercial execution.
- Act as a key member of the leadership team, contributing to the broader Canadian growth strategy.
- Partner closely with Group Marketing and Group Commercial leadership to align Canadian go-to-market execution with global standards, while leveraging and adapting best practices and successful strategies from other geographies.
Benefits
- Ayming Academy and Ayming Digital Academy
- Tailored support programs, My Professional Journey or MoveWithUS
- Flexibility, inspiring and friendly spaces, with up to 100 remote days per year
- Events and gatherings all year round (Webinars, “Coffee With” etc..)
- Great Place to Work® certification
- Globally established brand where you can grow your career and make a meaningful impact.
- Autonomy, balanced with a strong level of support and collaboration.
- Flexibility – work from home 3 days/week, and 1 month from anywhere in the world.
- Personal days, extra holidays, and half-day Fridays all summer long.
- Excellent benefits package with 100% of employee benefits covered by the company.
- Competitive retirement plan with employer contribution (RRSP)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
