Go To Market Engineer

Brilliant

3d • $110,000 - $140,000 • Remote

About The Position

Brilliant builds the technology and operations behind some of the world's most thoughtful corporate gifting programs. As our GTM Engineer, you'll own the systems and data that power how we find, win, and grow customers. We are looking for a builder. As our first GTM Engineer, you'll spend your time designing lead scoring models, managing our Salesforce infrastructure, turning intent signals into actionable sales queues, and building AI-powered workflows that reduce manual analysis across the revenue team. You'll sit at the center of Sales, RevOps and Marketing - and you'll have real ownership over the tools and insights that drive decisions.

Requirements

• 5+ years of experience in a GTM Engineering, Revenue Operations, or Marketing Operations role at a B2B SaaS company with demonstrable experience supporting a demand generation function, including hands-on work with performance analysis.
• Hands-on experience with intent and contact intelligence platforms, direct experience with UserGems is a strong plus
• Demonstrated use of AI tools as a core part of your daily activity (Claude, ChatGPT, or similar) to aggregate data, generate analysis, and build intelligent workflows
• Experience building and owning marketing attribution models
• Salesforce fluency and the ability to build reports and dashboards, manage objects, write flows, implement integrations and debug data issues with the help of a contracted developer
• Strong communicator who can translate technical findings into clear business recommendations for non-technical stakeholders
• Comfortable working in a lean, fast-paced GTM team and able to complement strategic direction with operational and analytical execution.

Nice To Haves

• Experience with a BI tool (Metabase, Looker, Tableau, etc.) is a plus

Responsibilities

• Serve as a technical owner of our Salesforce environment, managing data integrity, workflow automation, integrations, and reporting/dashboards
• Design and maintain lead/account scoring models, routing logic, and lifecycle stage definitions inside SFDC
• Continuously improve the GTM tech stack to ensure clean data flows between Salesforce and connected tools
• Ensure ABM campaigns are properly recorded in Salesforce, including QA of workflows, lifecycle stage accuracy, and campaign member statuses
• Own post-event lead capture, follow-up workflow setup, and pipeline attribution in Salesforce for all field events, activations, and webinars
• Maintain CRM data hygiene, list management, and campaign member statuses to ensure accurate MQL tracking and attribution across all active programs
• Maintain and optimize the UserGems integration including Salesforce data flows, job change alert routing, and intent signal surfacing
• Partner with Marketing on audience strategy, targeting criteria, and how UserGems signals connect to ABM channels (LinkedIn + Google)
• Expand our intent data stack by evaluating, integrating, and maintaining additional sources alongside UserGems
• Build automated workflows that translate intent signals into prioritized, actionable lead queues in Salesforce
• Own reporting and analysis that measures the impact of our tooling and process, including UserGems, LinkedIn Sales Navigator and more
• Use Claude and other AI tools to aggregate, clean, and synthesize data across disparate GTM sources
• Build AI-assisted tools that surface insights on accounts, personas, and pipeline health that reduces manual analysis time and improves decision quality
• Automate insights from home grown tools in Salesforce, including automated alerts and playbooks sent to the account team, leveraging AI-powered workflows
• Partner with Marketing and Rev Ops as the primary analytical thought partner, proactively automating recurring reporting workflows and surfacing performance insights that inform campaign strategy and budget decisions
• Design, build, and maintain attribution models that accurately reflect how marketing investments and sales initiatives drive pipeline and revenue
• Experience building and owning marketing attribution models and measuring/analyzing performance data across all active marketing channels such as paid media (LinkedIn, Google), ABM programs, email campaigns, and event marketing
• Deliver clear attribution reporting to stakeholders, including channel ROI and data-driven budget recommendations

Benefits

• Medical
• Dental
• Vision
• flexible PTO
• paid company holidays
• work from home stipend for new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed