Vice President, Communications — Instagram, Threads, & Edits

Meta•San Francisco, CA

13d•$451,000 - $489,000

About The Position

Instagram is seeking a senior communications leader to protect and evolve its reputation, brand narrative, and product messaging with global audiences, including creators, culture-makers, media, policymakers, and the next generation of users. The role manages Communications Leads supporting Instagram, Threads, and Edits, and elevates how Instagram's leadership represents the company publicly. The leader will keep the Instagram leadership team well-positioned, briefed, and connected while taking ownership of the narrative and setting the agenda.

Requirements

15+ years of communications leadership experience and experience working with founders, CEOs, or C-suite executives.
Deep consumer technology and product communications experience, ideally in consumer social, creator platforms, or culture-forward brands.
Demonstrated range beyond communications, with substantive contributions to marketing, brand, or partnerships work.
Track record of building, leading, and upleveling high-performing teams.
Strong judgment and ability to navigate complex, high-stakes communications challenges, including teen safety, content moderation, and regulatory scrutiny.
An existing network that is immediately additive at the principal level.

Nice To Haves

Creative background in agency, brand, entertainment, or editorial.
Experience launching or scaling a product in a competitive category.
Global experience, including in high-growth markets.

Responsibilities

Lead, develop, and uplevel a global communications team across Instagram, Threads, and Edits.
Own Instagram messaging and narrative and develop innovative formats and channels to advance it.
Own executive communications for the Head of Instagram and the Instagram, Threads, and Edits leadership teams.
Work as a peer to marketing and partnerships, contributing to and shaping their work.
Build relationships for Instagram leadership across media, creators, culture, entertainment, fashion, sports, and music.
Drive owned, earned media, creator, and social strategy globally.
Set Threads communications strategy with the Threads communications lead, positioning Threads as the home of real-time public conversation.
Partner with legal, policy, product, and marketing on launches, issue response, and high-stakes moments.