Vice President, Chapter Development & Peer-to-Peer Fundraising

Blue Star Families•Washington, DC

12d•$128,000 - $177,000•Hybrid

About The Position

Blue Star Families is seeking a Vice President, Chapter Development & Peer-to-Peer Fundraising to serve as a national fundraising subject matter expert and strategic consultant to its chapter network. The role develops scalable peer-to-peer and grassroots fundraising programs, identifies network-wide fundraising opportunities, and equips chapters with expertise, coaching, tools, and resources to grow contributed revenue. It partners with Chapter Impact leadership to support collective network goals, while individual chapter fundraising strategies, execution, and Executive Director accountability remain with Chapter Impact. Chapter revenue goals are established by chapter executive leadership in partnership with Finance; the Vice President advises on collective network revenue strategy and goals and is accountable for Development-led peer-to-peer programs and chapter support. Reporting to the Chief Development Officer, the Vice President leads the Development team’s dedicated chapter fundraising support function, including the Senior Director, Chapter Support. The role collaborates with Chapter Impact leadership and Chapter Executive Directors, connecting chapters with national campaigns, fundraising best practices, and scalable peer-to-peer opportunities. It also builds peer-to-peer fundraising programs, expands endurance fundraising, develops training and campaign resources, supports donor coordination between chapters and the National Office, and provides fundraising insights and reporting. The position is hybrid within the Washington, D.C. metro area. Blue Star Families relies on regular in-person gatherings for strategic planning, cross-functional collaboration, and culture-building. The role requires overnight travel several times per year to visit chapters and attend offsites, leadership sessions, fundraising events, and company-wide events. Occasional evening and weekend work is required around events and campaign deadlines. The position is full-time and exempt, with an anticipated pay range of $128,000–$177,000 per year at commencement of employment.

Requirements

At least 8 years of progressive nonprofit development experience, including experience with chapter-based, peer-to-peer, or affiliate fundraising models.
At least 5 years of experience managing staff or leading a team.
A proven track record of meeting or exceeding ambitious revenue and participation goals, with specific, measurable accomplishments.
Drive to meet aggressive goals, resilience in the face of setbacks, and commitment to continuous improvement.
Ability to motivate, hold accountable, and bring out the best in staff and volunteers.
Comfort operating with a high degree of autonomy and accountability, and ability to give and receive candid feedback.
Experience developing training, toolkits, or resources for a distributed or volunteer fundraising network.
Strong organizational, analytical, and communication skills.
Ability to travel to chapters and organizational gatherings several times per year, including overnight travel.
Availability for occasional evening and weekend work around events and campaign deadlines.

Nice To Haves

Experience leading chapter-based or affiliate fundraising in a national nonprofit.
Experience aligning local fundraising with national campaigns, capital campaigns, or major and planned giving programs.
Familiarity with Salesforce or similar CRM systems in a multi-entity environment.
Background working with military-connected, veteran, or family-focused organizations.
Experience building or scaling a field fundraising team.
Experience in a high-growth, performance-driven culture in the nonprofit or private sector.

Responsibilities

Serve as a fundraising subject matter expert and strategic consultant to the chapter network, identifying scalable approaches to strengthen collective revenue performance.
Partner with executive leadership, Finance, and Chapter Impact to recommend collective network revenue goals, fundraising opportunities, and benchmarks, and advise chapters on approaches adaptable to local markets.
Review chapter fundraising plans when requested and recommend approaches involving individual giving, events, sponsorships, peer-to-peer campaigns, and national opportunities; Chapter Impact leadership retains plan-approval authority.
Identify national and scalable revenue opportunities, including peer-to-peer and grassroots giving campaigns and shared fundraising resources, and help chapters assess local applicability.
Design and grow peer-to-peer programs, including team and individual campaigns, DIY fundraising, and ambassador programs.
Grow endurance fundraising, building on the New York City Marathon charity program and cultivating relationships to pursue charity partnerships with other World Marathon Majors and comparable races.
Partner with Marketing to develop campaign assets, digital fundraising pages, and participant communications.
Develop toolkits, training, and playbooks for volunteers, ambassadors, and chapter leaders.
Design a supporter-fundraising model that engages people who care about military families beyond BSF members.
Set and track recruitment, fundraising, and retention goals across peer-to-peer campaigns; create a scoreboard and recognition program for top fundraisers and teams.
Test and iterate on peer-to-peer concepts, scaling successful approaches and retiring underperforming ones.
Convert peer-to-peer donors and participants into ongoing supporters through targeted direct marketing follow-up.
Supervise the Senior Director, Chapter Support, providing leadership, coaching, and regular candid feedback.
Build and scale Development’s chapter consulting, peer-to-peer, and fundraising support capabilities, including planning for future staffing and resources.
Provide input on fundraising performance to Chapters Department leadership for Chapter Executive Directors and chapter development staff.
Direct chapter participation in national initiatives, including mass-market campaigns, capital campaign efforts, BSF250/America250, and major donor strategies.
Develop referral pathways and guidance for chapters to connect local donors with national major and planned giving opportunities, in coordination with chapter relationship owners.
Ensure a coordinated donor experience between chapters and the National Office, including managing which donors are worked locally and nationally.
Support cultivation and solicitation of significant local and regional donors, contributing specialized expertise and national Development relationships.
Develop fundraising best practices and training, recommend standards for fundraising and donor stewardship, and coordinate with Development Operations on gift acceptance and reporting policies.
Partner with Development Operations to accurately track chapter fundraising and integrate activity into national systems.
Partner with Chapter Impact and Development Operations to provide network-wide fundraising insights, peer-to-peer dashboards, and revenue reporting tools without creating a separate chapter performance-management process.
Report to the Chief Development Officer and relevant executive stakeholders on peer-to-peer results, network-wide opportunities, and the effectiveness of chapter consulting support, coordinating chapter performance reporting with Chapter Impact.
Partner with Chapter Impact and Programs on peer-to-peer opportunities that chapters can integrate into local engagement plans.
Advise Chapter Impact leadership and align Development support with chapter health, local priorities, leadership capacity, and collective revenue goals.
Collaborate with Chapter Impact leadership on network-wide fundraising expectations and provide coaching and resources for Executive Directors and Chapter Advisory Boards.
Advise and equip Chapter Executive Directors and Chapter Advisory Boards on fundraising best practices, peer-to-peer activation, and donor engagement; Chapter Impact retains authority for priorities, performance, and accountability.
Collaborate with Marketing & Communications on reusable fundraising messaging, campaign assets, and donor materials for chapter adaptation.
Collaborate with the Executive Vice President, Chapter Impact, to scale high-performing chapter fundraising models across the network.
Perform other duties as assigned.