Vice President, Brand Strategy

Mastercard•Purchase, NY

1d•Onsite

About The Position

The mission of the Global Brand Strategy & Advertising team is to advance Mastercard’s journey to become a top 5 global. We breathe life into and build the Brand, fueling the growth and expansion of our business. We provide expertise and creative thought leadership to push boundaries and drive competitive advantage. We safeguard and work to secure the Brand as the global symbol of Trust. We hunt for opportunities for big brand ideas, to move our Brand forward, positively impacting the world, bringing it to life in culture and connecting everyone to priceless possibilities. We advocate and build for a holistic and integrated view of the brand and brand expression throughout the Mastercard organization. Role Overview The Vice President of Brand Strategy is responsible for advancing a unified, enterprise-wide brand strategy that strengthens and scales the power of the company’s global consumer brand while driving relevance, credibility, and growth across B2B and adjacent categories. This role serves as a critical connective tissue between consumer brand building and B2B commercialization, ensuring the master brand is not only protected, but actively strengthened through disciplined strategy, expression, and activation in B2C and B2B contexts. The VP will bring rigor, consistency, and momentum to how the brand shows up across all products and services and stakeholders. This role partners closely with enterprise leadership, product, sales, marketing, and regional teams to translate the strength of a globally iconic master brand into differentiated, credible, and growth-driving brand systems.

Requirements

15+ years of experience in brand strategy, marketing strategy, or related fields, with significant experience at a global, enterprise scale
Proven leadership experience in B2B branding, preferably within complex portfolios or adjacent-category ecosystems
Proven leadership experience in B2C branding, preferably with a globally recognized international brand
Strong strategic acumen with the ability to connect brand decisions to business outcomes
Exceptional storytelling, influence, and stakeholder management skills at executive level
Experience working across geographies, cultures, and matrixed organizations
Prior experience in financial services, technology, platforms, or similarly complex industries preferred

Responsibilities

Maintain and evolve the brand strategy for all audiences across all products and services, aligned to enterprise growth priorities
Lead brand architecture decisions across products, platforms and services, balancing clarity, scale, and equity
Act as a senior steward of the global consumer brand, ensuring B2B brand strategy reinforces, amplifies, and evolves core brand meaning, values, and emotional equity
Ensure the brand platform is fit for purpose as our business scales and evolves, with a unifying positioning that works across all categories and audiences, further re-enforcing and building value into the brand
Ensure the master brand is leveraged powerfully and appropriately across all products and services and audiences
Lead brand migration strategies for acquired companies aligned to business objectives, maintaining and transferring brand value, partnering with M&A and B2B marketing teams to realize effective brand migrations
Serve as a senior brand counselor to executive leadership, business unit heads, and regional leaders
Influence business strategy through a brand lens, ensuring brand considerations inform portfolio, innovation, and partnership decisions
Drive alignment and adoption of brand strategy across global and regional teams, operating largely through influence
Partner with product, product marketing, and B2B marketing for go to market of new products and services supporting with naming and branding strategies
Partner with global marketing, creative agencies and regional teams to ensure there is a strong and resonant expression of the brand in our marketing and advertising efforts, that leads to breakthrough marketing that is clearly recognizable as Mastercard leveraging the power of priceless
Ensure a consistent expression of our brand and priceless across all products, services and stakeholders
Establish and evolve brand governance frameworks that enable speed and consistency at global scale
Oversee brand guidelines, toolkits, and operating models that empower teams while protecting brand integrity
Lead, mentor, and develop a high-performing global brand strategy team
Build brand strategy capabilities across the organization through education, frameworks, and shared ways of working
Foster strong partnerships with agencies and external strategic partners