Vice President, Brand Programs & Direct-to-Consumer

Hilton•McLean, VA

4d•$210,000 - $280,000•Onsite

About The Position

The Vice President, Brand Programs & Direct-to-Consumer is a strategic leader on Hilton Supply Management’s Americas team, reporting to the SVP HSM Americas. The role strengthens the connection between Hilton’s brands and HSM programs while advancing Hilton’s Direct-to-Consumer capabilities. It drives brand value through innovative sourcing solutions, prototype package development, owner-focused program adoption, and consumer retail initiatives that make distinctive Hilton products more accessible to guests. The position leads a high-performing team and works across Brands, Architecture & Design, Development, Marketing, Technology, Owner Relations, Hilton Honors, Sourcing & Category Management, and external suppliers. The role is responsible for creating distinctive products, programs, and customer experiences that support brand differentiation, guest satisfaction, owner economics, and program performance. The Vice President oversees the development, sourcing, implementation, and lifecycle management of Brand Prototype FF&E packages, and leads the vision, roadmap, and performance of Hilton’s Direct-to-Consumer platform. Responsibilities include extending Hilton-branded and hotel-inspired products into guests’ homes through ecommerce, improving the customer experience and product offering, establishing performance measures, and developing business cases and investment recommendations for the continued evolution of Brand Programs and D2C.

Requirements

12 or more years of progressive leadership experience in one or more of the following: Brand Management, Product eCommerce, Customer Engagement, Supply Chain, Procurement, or Hospitality.
7 or more years leading large, cross-functional teams.
Experience leading enterprise programs involving multiple partners.
Experience managing P&L, revenue growth, commercial performance, or large-scale business initiatives.

Nice To Haves

Bachelor’s degree in Business, Marketing, Supply Chain, Ecommerce, Hospitality, or a related field.
Master of Business Administration or advanced business degree.
Hospitality, retail, consumer products, or ecommerce experience.
Experience with digital commerce platforms and marketplace ecosystems.
Knowledge of procurement, sourcing, FF&E, and brand standards management.
Experience launching or scaling direct-to-consumer businesses.

Responsibilities

Serve as an executive liaison between HSM and Hilton Brand teams.
Develop strategies to deepen Brand Programs and maximize participation in HSM programs.
Ensure sourcing programs, product specifications, and supplier solutions align with brand standards and guest expectations.
Drive adoption of HSM programs through value communication, analytics, and stakeholder engagement.
Ensure prototype packages reflect Hilton brand positioning while delivering speed-to-market and owner value.
Establish governance processes for ongoing package updates, cost optimization, and supplier alignment.
Champion an exceptional end-to-end customer experience across product sales channels.
Improve site navigation, product content, merchandising, fulfillment, customer service, and loyalty integration.
Use customer insights, analytics, and market trends to optimize conversion and engagement.
Ensure collaboration across marketing, loyalty, operations, fulfillment, and customer experience functions.
Partner with Brand leadership to identify emerging opportunities, innovation initiatives, and evolving consumer trends.
Partner with Architecture & Design, Development, and Brand teams to support new builds, conversions, and renovations.
Lead product curation with Hilton brands, including merchandising, assortment expansion, product positioning, and category development.
Partner with external operating partners and Hilton teams to support an effective ecommerce experience, including fulfillment and customer service.
Collaborate with Marketing, Hilton Honors, Technology, Commercial Media Network, and other teams to build guest awareness and engagement.
Build cross-functional relationships across Hilton and external partners.
Oversee development, sourcing, implementation, and lifecycle management of Brand Prototype FF&E packages.
Lead the vision, roadmap, and performance of Hilton’s Direct-to-Consumer platform.
Develop strategies to extend Hilton-branded and hotel-inspired products into guests’ homes through ecommerce purchasing channels.
Identify opportunities to enhance the product offering and overall consumer experience.
Establish and monitor key performance indicators across Brand Programs and D2C.
Use consumer insights, analytics, and performance data to improve product assortment and customer experience.
Develop business cases and investment recommendations supporting the continued evolution of Brand Programs and D2C.
Identify strategic partnerships and opportunities that enhance the Hilton guest and owner value proposition.
Establish measures for program adoption, customer engagement, digital performance, and operational effectiveness.

Benefits

Hilton Go Hilton travel program with 110 nights of discounted travel and room rates as low as $40 per night.
Employee stock purchase program with the opportunity to invest in Hilton shares at a 15% discount.
Paid parental leave for eligible Team Members, including partners and adoptive parents.
Caregiving concierge services.
Crisis Concierge support.
Free counseling and support through the Employee Assistance Program for eligible Team Members.
Paid time off.
Health and welfare benefits, including health plans, dental coverage, and vision coverage.
Retirement plans.
Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan.
Eligibility for the Company’s long-term incentive plan, consistent with other Team Members at the same level and/or position.