Vice President, Brand Marketing

Sunstar Americas, Inc. • Schaumburg, IL

12h • $240,000 - $290,000 • Hybrid

About The Position

The VP of Brand Marketing will be responsible for leading teams to develop and execute marketing plans to achieve both short and long-term strategic and financial objectives with a single cohesive consumer experience across Retail, eCommerce, and Professional channels. In this role the VP of Brand Marketing will directly lead the full fix of marketing activities across all media channels – paid, earned, and owned – and be responsible for the development and management of all brand building activities. They will also be a key owner of delivering the U.S. GUM business with responsibility for setting brand and business strategy, tracking business performance, identifying areas for improvement, and executing accordingly. The VP of Brand Marketing will have ownership of the eCommerce business and lead efforts to integrate sustainability into the messaging, products, and equity of the GUM brand. As the Brand Marketing leader, you will partner closely across key cross functional groups in addition to leading the collaboration with global counterparts within the broader marketing organization.

Requirements

• 15+ years of CPG marketing experience
• Knowledgeable in all areas of marketing, including: Insights / consumer research, Innovation, Consumer communication development, Media, Agency management, Business analysis and strategic leadership, Global collaboration
• Strong strategic thinker
• Relationship management
• Problem solving Skills
• Decision making capabilities
• Computer proficiency
• Excellent written and verbal communication, presentation and facilitation skills
• Able to effectively set priorities
• Able to manage multiple, simultaneous projects
• Able to work independently, lead team and function as a strong team player
• Able to work effectively across regions and cultures and has experience working globally
• Able to manage and develop a strong team of direct and indirect reports

Nice To Haves

• MBA strongly preferred

Responsibilities

• Establishing business priorities and translating those priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals
• Develop, execute, and manage the full mix of marketing activities across all media channels
• Responsible for the development and management of all brand building tactics, segmentation, position, architecture, and packaging
• Oversee the development of consumer insights, claims and messaging to drive consumer engagement
• Analyze current business performance, trends, and market conditions and execute recommendations for business optimization
• Identify, pursue, and successfully generate new targets and growth opportunities within or adjacent to our current business/category opportunities
• Ownership of all brand partnerships including licensing
• Responsible for the annual marketing plan and budgeting process
• Ownership of the eCommerce business
• Lead efforts to integrate sustainability into messaging, products and equity of the GUM brand
• Ownership of all agency relationships
• Draw connections between the Retail and Professional channels to create one “chair-to-shelf” marketing approach
• Work closely with global counterparts to ensure a unified strategic approach to the brand’s strategic vision, brand purpose, and positioning, and implement best practices
• Build and develop a marketing team centered around collaboration, bias for action, learning and shared values

Benefits

• Medical, Vision, and Dental benefits
• 401K retirement plan with employer match (Pretax and Roth options)
• 401K profit sharing contribution based on company performance
• Paid holidays and generous paid time off
• Pet, Legal and Identity Theft Insurance Plans
• Competitive bonus
• Employee discount on GUM products
• Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive