Vice-President, Marketing

Precise BehavioralThousand Oaks, CA

About The Position

The Vice President of Marketing will lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth for Precise Behavioral Health. This role focuses on positioning Precise as a leader in delivering an integrated Behavioral Health Operating System.

Requirements

  • 10 to 15 years of healthcare marketing leadership experience.
  • Experience in behavioral health, digital health, or clinical services.
  • Strong enterprise marketing experience.
  • Strategic thinking
  • Storytelling and messaging
  • Execution excellence
  • Collaboration and influence

Responsibilities

  • Develop and execute a unified marketing strategy aligned with growth targets.
  • Establish market leadership through strong brand positioning.
  • Build and scale a demand generation engine supporting enterprise sales.
  • Implement account-based marketing strategies.
  • Lead go to market strategies across clinical services, digital platform, and revenue cycle solutions.
  • Translate complex capabilities into clear value propositions.
  • Provide tools and content to support sales including presentations, one pagers, and case studies.
  • Drive conference presence, webinars, and industry publications.
  • Oversee websites, SEO, paid media, and analytics.
  • Track KPIs such as lead generation and conversion rates.
  • Partner with sales, clinical, product, and revenue cycle teams.
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