Vice President, Brand Marketing

Edelman•New York, NY

2d•Onsite

About The Position

Edelman has helped evolve, promote and protect some of the world’s most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only “buy in” to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming. We need a dynamic leader, at the Vice President (VP) level, who has a passion for building brands, driving business impact and leading a team of integrated marketers. This person will lead and grow Edelman’s remit through smart attention-grabbing work and elevated client relations out of our New York office. From planning and strategy to creative and measurement, you will be leading a business that is pioneering the earned communications landscape with consumer lifestyle focus. And you will be part of a growing a team of people who are constantly curious and thrive in a culture of executing work that points the way. In this role, you will be empowered to think and operate beyond traditional ‘PR’. The communications industry has greatly shifted and so too has our role, and the opportunities to impact business in a new era of marketing are endless. From digging in on the IAT with creative, digital, and paid media agencies, to elevating partners, maximizing events and collaborations, to ongoing strategic client counsel, this role will expand your communications aperture and challenge your thinking. If you’re hungry for an opportunity to partner, own and grow business through agile creative solutions and elevated client relations, then this role is for you.

Requirements

At least eight years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
Bachelor’s Degree or equivalent work experience
General understanding of the full marketing ecosystem inclusive of paid, social, retail, influencer and PR.
Knowledge, passion and track record in earned media strategy, counsel and activation.

Nice To Haves

Strong understanding of how to communicate with teams and work from both client and agency sides.
Experience with consumer brands with interest in food and beverage.
Track record of leading profitable programs that have advanced client business goals.
Superb people manager with experience successfully managing resources and budgets as well as helping win new business.
Entrepreneurial and professional with the confidence necessary to manage a team.

Responsibilities

Lead and adapt ideas to fit integrated agency team (IAT) channels in collaboration with team and agency partners.
Understand the value of earned programming and how “PR” has evolved and translates in today's complex media environment.
Build relationships and provide daily strategic counsel with clients across all brands in remit.
Demonstrate the ability to evolve brands, to promote them and to garner attention and drive consumer action.
Lead and grow a team of direct and indirect reports by motivating, coaching, consistently providing feedback, and leading by example.
Show financial acumen and the ability to lead a profitable business.
Partner, own and grow business through agile creative solutions and elevated client relations.