Vice President, Brand Marketing Lead
About The Position
As a Vice President, Brand Marketing Lead on the Chase Business Cards team, you are at the helm of shaping and executing the brand strategy for one of our prestigious card portfolios. This role seeks a leader who will be responsible for all paid media creative campaigns to drive measurable impact on both the brand and business. You will collaborate with internal teams and external agencies to develop game-changing creative and innovative media plans, overseeing all paid advertising and owned channels including messaging focus, creative approach, talent integrations, production, channel mix, budget allocations, and ROI measurement.
Requirements
- Bachelor's Degree required.
- 8+ years of relevant experience in Advertising, Media, or Brand.
- Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns.
- Strong project and timeline management skills, ensuring timely and efficient campaign execution.
- Production experience
- Proficient in trafficking assets
- Expertise in budget management and financial oversight.
- Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management.
- Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships.
Nice To Haves
- Adaptability to changing priorities and responsibilities.
- Ability to balance strategic vision with meticulous attention to execution details.
- Commitment to mentoring and developing junior team members.
- Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
Responsibilities
- Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential.
- Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
- Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
- Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
- Oversee brand budget, necessary finance approvals, and budget efficiencies.
- Build a paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
- Cultivate strong relationships across diverse teams, including brand, media, sports & entertainment, talent, social media, market research, analytics, and PR, to foster open collaboration and achieve shared goals.
- Stay ahead of industry trends and maintain a deep understanding of the competitive card space to inform strategic decisions and drive business objectives.
- Guide and develop junior team members, nurturing their growth and expertise.
Benefits
- comprehensive health care coverage
- on-site health and wellness centers
- a retirement savings plan
- backup childcare
- tuition reimbursement
- mental health support
- financial coaching
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
