Vice President B2B2C Marketing

Dairy Management Inc.•Rosemont, IL

18h•Hybrid

About The Position

The VP, B2B2C Marketing is responsible for translating enterprise reputation strategy into high‑impact B2B2C marketing programs that create value for industry stakeholders, retail and other commercial partners and ultimately consumers. This leader serves as an expert for DMI’s Marketing Communications & Affairs team on partner-centric marketing that integrates brand strategy, category leadership, and commercial insight to build compelling value propositions, scalable programs, and joint activation models that drive measurable enterprise reputation and business impact. This role works cross-functionally to ensure enterprise Reputation platforms, messages, and proof points are consistently and effectively deployed while also identifying bottom-up scalable opportunities that align to strategy. The VP leads the development of co‑marketing frameworks, partner toolkits deployment, B2B audience strategies, and annual planning cycles that support Reputation priorities while enabling partners (state/regional teams, dairy coops, processors and brands) to win in their own environments. The VP is a highly strategic operator who can navigate complex stakeholder environments, influence without authority, and bring clarity to ambiguity. They elevate how reputation shows up across the full B2B2C ecosystem and ensure enterprise brand strategy is translated into partner-ready, commercially relevant activation.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
10+ years in CPG, B2B, and/or B2B2C marketing with progressive leadership responsibility.
Demonstrated success building partner-facing marketing strategies and co‑marketing programs.
Depth in brand strategy, go-to-market planning, category leadership, or commercial marketing.
Strong track record working cross-functionally in highly matrixed organizations.
Experience influencing senior stakeholders, both internal and external.
Comfortable with data, insight, measurement, and performance reporting.

Nice To Haves

Strategic integrator with the ability to connect brand, category, and commercial drivers.
Influential communicator who builds alignment and trust across internal and external stakeholders.
System builder skilled at creating scalable frameworks, governance, and operating models.
Ecosystem thinker with deep understanding of how partners influence consumer outcomes.
Collaborative driver who leads through influence in matrixed environments.
Results-oriented leader with a strong sense of ownership, clarity, and execution.

Responsibilities

Translate enterprise brand architecture, reputation goals, and strategic platforms into actionable B2B2C marketing strategies.
Define how enterprise narratives show up and come to life with partners (industry, retail, trade, etc.)
Build compelling, insight-driven value propositions tailored to priority partners.
Partner with Strategic Intelligence to assess/optimize priority consumer audience(s) based on insights, segmentation, and reputation KPIs.
Identify priority B2B audiences and decision-makers across retail, trade and institutional ecosystems to influence.
Develop tailored messaging frameworks, proof points, and partner narratives that align with enterprise strategy.
Develop structured co‑marketing models and frameworks partners (e.g., state/regional teams, dairy coops, processors and brands) can adopt and plug into.
Lead co‑marketing planning with priority partners, including annual planning and quarterly optimization cycles.
Create scalable toolkits, assets, and activation playbooks that partners can adopt quickly.
Lead integrated briefs for cross-enterprise Reputation initiatives requiring joint activation.
Ensure briefs clearly connect enterprise Reputation priorities with partner and audience needs.
Work with internal marketing, comms, and agency teams to align activation with enterprise messaging and platforms.
Develop and steward B2B2C programs helping partners meet Reputation and business plan goals.
Refine programs based on partner feedback, insight, and performance data.
Lead the enterprise’s annual B2B2C marketing planning cycle with internal and external partners.
Maintain alignment on messaging and priorities with teams across the enterprise (Marketing/Communications/Affairs, SRs, MilkPEP, ABI, etc.) to ensure consistency and reduce duplication.
Define and manage KPIs, partner activation metrics, and reputation indicators (in partnership with Strategic Intelligence).
Evaluate program and partner performance via dashboards, quarterly reviews, and insight loops.
Apply insights to refine future partner programs and strategies.