Vertical Director, Marketing, Automotive
About The Position
Fullsteam is seeking a Vertical Director, Marketing for its Automotive SaaS products. This senior leadership role will oversee the entire go-to-market strategy, including brand, demand generation, customer marketing, and upsell. The ideal candidate is a proven operator from a high-growth B2B SaaS company who can think strategically, execute effectively, and drive measurable pipeline and revenue growth. The role requires balancing competing priorities across a diverse product portfolio serving the automotive industry, ensuring consistent brand positioning and marketing excellence.
Requirements
- 7–10+ years of B2B marketing experience, with meaningful time in SaaS or software businesses.
- Proven track record of driving pipeline and revenue growth at a high-growth startup (ideally Series B–C stage).
- Experience leading marketing across multiple products, segments, or business units.
- Expertise spanning demand generation, customer marketing, brand, and product marketing.
- Strong working knowledge of AI-powered marketing tools and modern martech stacks (e.g., HubSpot, 6sense, Clay, or similar).
- Experience managing and developing direct reports in a lean, high-performance environment.
- A results portfolio showing measurable marketing-to-revenue impact.
Nice To Haves
- Background in automotive, automotive SaaS, or adjacent vertical software markets.
Responsibilities
- Own portfolio-wide marketing strategy, balancing brand consistency with unique product and customer segment needs.
- Define and lead marketing strategy across all automotive SaaS products.
- Set clear marketing priorities and resource allocation across the portfolio, aligning with business goals and commercial targets.
- Serve as the senior marketing voice internally and externally, shaping market positioning.
- Own pipeline responsibilities and drive revenue outcomes for new logo acquisition and existing customer upsell/expansion.
- Design and execute demand generation campaigns to produce high-quality ICP engagement, meetings, and opportunities.
- Partner closely with Sales to define lead handoffs, optimize conversion, and align on GTM strategy.
- Leverage intent data, CRM signals, and AI-powered tools to focus marketing efforts.
- Build and run a customer marketing motion to drive retention, expansion, and advocacy.
- Partner with Customer Success to identify upsell/cross-sell opportunities and develop conversion campaigns.
- Develop lifecycle programs to deepen customer engagement and reduce churn.
- Establish marketing operating rhythms, reporting frameworks, and data-driven processes.
- Leverage AI, automation, and modern martech to maximize output and efficiency.
- Define and track KPIs connecting marketing activity to business outcomes.
- Define and maintain a compelling brand narrative for each business unit.
- Translate complex SaaS capabilities into simple, differentiated messaging.
- Own content strategy across various formats to build credibility and category presence.
- Work side-by-side with Sales, Product, and Customer Success leadership to ensure marketing alignment.
- Contribute to product marketing, enabling Sales teams with positioning and collateral.
- Communicate marketing performance and strategy to leadership and stakeholders.
Benefits
- Inclusive workplace that values diversity of thought, experience, and background.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
