VEHICLE SALESPERSON
About The Position
The Vehicle Salesperson sells and leases new and used vehicles while meeting dealership gross profit, volume, and customer-satisfaction standards. The role serves customers generated through Internet inquiries as well as customers visiting the showroom or sales lot, and includes assisting customers with vehicle selection, explaining vehicle features and benefits, offering test drives, and completing sales and delivery processes. The salesperson is expected to sell, lease, and deliver at least eight units per month; maintain manufacturer certification; follow applicable laws and dealership procedures; and contribute to repeat and referral business through follow-up and customer service. This position has no supervisory responsibilities and reports to the Sales Manager.
Requirements
- High school diploma or GED.
- Three months of related experience and/or training.
- Manufacturer’s Training.
- Valid driver’s license.
- Ability to read and comprehend simple instructions, short correspondence, and memos, and to write simple correspondence.
- Ability to present information effectively in one-on-one and small-group situations to customers, clients, and other employees.
- Ability to perform basic arithmetic using whole numbers, common fractions, and decimals, and to calculate rates, ratios, and percentages.
- Ability to solve practical problems with limited standardization and interpret written, oral, diagram, or schedule instructions.
- Ability to perform the essential duties satisfactorily, with reasonable accommodations where applicable.
Responsibilities
- Satisfy the transportation needs of Internet-generated purchasers and communicate through customers’ preferred channels.
- Handle Internet sales inquiries personally and in a timely manner, and work with prospects to bring them to the dealership for demonstrations and potential transactions.
- Sell, lease, and deliver a minimum of eight vehicles per month.
- Approach and greet customers entering the showroom or sales lot and offer assistance or direction.
- Help customers select vehicles by asking questions and listening to their responses.
- Explain vehicle performance, applications, and benefits, and offer test drives while following identification procedures.
- Use the dealership sales control and follow-up system; follow up on leads until exhausted, request review and removal of exhausted leads, and arrange six-month follow-up calls when appropriate.
- Maintain a high level of customer satisfaction and ensure the sales manager has an opportunity to meet each customer.
- Understand and comply with federal, state, and local laws governing retail automobile sales.
- Set personal income goals consistent with dealership productivity standards and develop strategies to meet them.
- Attend product and sales training as requested, maintain Manufacturer’s Certification, and stay informed about products, features, accessories, and benefits.
- Explain vehicle equity, values, and depreciation to customers.
- Turn all closed deals over to the finance and insurance manager with properly completed paperwork.
- Write complete sales orders and process paperwork according to dealership policies.
- Prepare sold vehicles for delivery and deliver them, explaining operating features, warranty, and paperwork to customers.
- Introduce customers to service department personnel and schedule their first service appointment.
- Follow up on post-delivery items, tags and title work, outstanding commitments, and special requests.
- Maintain an owner follow-up system that encourages repeat and referral business and supports customer satisfaction.
- Review and analyze work at the end of each day, week, month, and year to improve time use and planning.
- Attend sales meetings and maintain a professional appearance.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
