UTV Regional Sales Manager Canada

SDLG NORTH AMERICA CORP.•Houston, TX

3d•Hybrid

About The Position

The UTV Regional Sales Manager is responsible for driving sales growth of SDLG UTV products, including machines, attachments, and parts, while supporting aftermarket service coordination across the region. This role will lead the development and management of an authorized dealer network, expand key customer relationships, and achieve annual sales targets. The position also plays a critical role in strengthening SDLG’s brand presence across construction, forestry, mining, agriculture, and municipal sectors.

Requirements

3–5+ years of sales or sales management experience within the UTV/ATV, heavy equipment, or related industries
Proven ability to develop dealer networks and drive sales growth
Strong negotiation, communication, and presentation skills
Ability to travel extensively within the region (approximately 50%+)
Proficiency in English (written and spoken)
Proficient in Microsoft Office (Excel, PowerPoint)

Nice To Haves

Experience working with dealer networks and channel sales preferred
Familiarity with equipment financing, leasing, and insurance is an asset
French is a strong asset for Quebec and Eastern Canada markets

Responsibilities

Develop and execute monthly and annual sales plans to achieve revenue and growth targets
Identify, acquire, and develop new UTV dealers and key accounts
Manage the full sales cycle, including quotations, contract negotiation, order fulfillment, and delivery follow-up
Build and maintain strong relationships with customers and key stakeholders
Establish, develop, and manage the authorized UTV dealer network
Monitor dealer performance, including equipment sales, inventory levels, pricing strategy, parts availability, and service capabilities
Provide product knowledge and sales training to dealer sales teams to improve performance and market penetration
Analyze market trends, customer demand, and industry developments
Monitor competitor activity, including pricing, product offerings, promotions, and go-to-market strategies
Identify opportunities for growth within key sectors and geographic regions