User Experience Designer

AppFolio Inc • Goleta, CA

5d • $104,000 - $130,000 • Hybrid

About The Position

AppFolio is seeking a UX Designer to join FolioGuard, its integrated insurance platform within the Real Estate Performance Management suite. FolioGuard connects property managers and residents through insurance experiences that reduce compliance gaps, simplify coverage verification, and let residents obtain coverage through the tenant portal. The designer will be a core member of a dedicated cross-functional team, working across discovery, design, and validation to improve experiences in a B2B2C ecosystem. The role calls for flexibility and curiosity as priorities shift with business needs. The ideal candidate communicates effectively, is knowledgeable about and eager to apply AI capabilities, and is comfortable collaborating in a fast-moving, data-driven organization with Software Engineers, Product Managers, and UX Designers.

Requirements

• Strong user-centered product sense, curiosity, and passion for improving complex, multi-sided products serving businesses and their end customers.
• Demonstrated growth-design experience, including funnel analysis, A/B testing, experiment design, and data-informed design decisions.
• Proficiency with AI-powered design and interest in using it to improve the speed and quality of design outcomes.
• Ability to communicate complex design rationale clearly and in outcome-oriented terms to non-design stakeholders.
• Familiarity with Agile and Lean UX methodologies in fast-moving, iterative environments.
• A portfolio demonstrating design process, problem-solving approach, and experience designing software product experiences.

Responsibilities

• Partner with Product and Engineering to understand user problems, define design opportunities, and deliver solutions across FolioGuard workflows.
• Conduct and facilitate user research, usability testing, and design validation grounded in customer needs.
• Design, run, and iterate on growth experiments, including A/B and multivariate tests, to optimize user flows and business outcomes.
• Use AI-powered tools to accelerate research synthesis, prototyping, and delivery across the design process.
• Communicate design rationale to cross-functional partners and build shared understanding across disciplines.
• Apply and contribute to the design system, maintaining UI consistency and evolving its components and patterns.
• Adapt to shifting priorities and bring structure and clarity to ambiguous problem spaces.

Benefits

• Regular full-time employees are eligible for benefits; specific benefits are not detailed in the posting.
• The company describes total rewards and opportunities for growth, coaching, mentorship, and skill development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed