User Acquisition Manager

Bumble • US NY New York, NY

23h

About The Position

The Growth Ads team at Bumble is looking for a User Acquisition Manager to support their growth marketing efforts across various media channels. This role will assist in promoting Bumble and Badoo to achieve high-quality registrations at scale. The User Acquisition Manager will be responsible for launching digital marketing campaigns, utilizing data-driven media buying experience, collaborating with cross-functional teams, and analyzing the competitive landscape to enhance user acquisition strategies.

Requirements

• 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok.
• Strong analytical skills with the ability to make data-driven decisions.
• Comfortable with numbers and passionate about processing and analyzing data.
• Experience leveraging acquisition channels to drive revenue and/or user acquisition growth.
• Strong Excel and analytical skills.
• Knowledge of digital marketing channels and awareness of privacy/attribution challenges in the industry.
• Comfortable working to meet deadlines and targets.
• Direct experience with analytics and attribution solutions.
• Great communication skills, both verbal and written.
• Deep passion for Bumble’s brand vision and values.

Nice To Haves

• SQL is a plus.
• Experience working in a distributed team across different geographies.
• Exposure to data visualization/BI tools.
• Curiosity and experimental mindset regarding AI and its potential to amplify impact and outcomes.

Responsibilities

• Planning, buying, and optimizing user acquisition campaigns across paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc).
• Analyzing campaign effectiveness across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs.
• Collaborating with the Growth Creative team to introduce new ad creatives, strategize creative approaches, and develop innovative creative ideas to attract new users.
• Launching and guiding user acquisition in new and exploratory markets and channels using competitive and market intelligence.
• Producing reports and presentations, including daily pacing and tracking against plan, with insightful commentary and recommendations.
• Proactively contributing to team meetings, initiatives, and knowledge sharing.

Benefits

• Medical/dental/vision insurance with 30-day eligibility.
• Unlimited PTO.
• 1 company-wide week off.
• Focus Fridays every week.
• Fully paid life and long-term disability insurance.
• 401k with 4% company match if you contribute 6% (90-day eligibility).
• Monthly wellness benefit.
• Access to Noom, Unmind, and Your Money Line.
• Maternity and Fertility benefit.
• 26 weeks paid parental leave.
• Premium App Access.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees