USA Insights Leads
About The Position
This role supports the development of audience insights and measurement products through strategic partnerships to enhance business growth. It involves guiding partnership strategy, negotiating agreements, managing relationships, and enabling sales teams to expand revenue streams. The role differentiates by integrating measurement expertise with business development to create value in marketing solutions. Success is measured by effective partnership launches, campaign management, monetization strategies, and alignment with sales objectives. The work impacts organizational growth by delivering measurable advertising solutions and strengthening market positioning for customers.
Requirements
- Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
- Business Analysis (Required)
- Business Development (Required)
- Communication (Required)
- Data Analysis (Required)
- Digital Marketing (Required)
- Negotiation (Required)
- Partnership Management (Required)
- Relationship Management (Required)
- Stakeholder Management (Required)
- Strategic Thinking (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice To Haves
- 4-7 years Advertising technology, specifically digital marketing measurement (Preferred)
- 4-7 years Partnerships, solutions and/or partner management experience, supporting sales in the development of measurement strategies for advertising clients (Preferred)
- 4-7 years Experience working with advertising measurement such as brand surveys, location lift, sales lift, and validation/brand safety (Preferred)
Responsibilities
- Lead partnership launches to achieve market positioning, packaging, pricing, and customer targeting objectives
- Manage third-party campaign execution including tracking implementation to ensure campaign effectiveness
- Develop monetization strategies for measurement and insights products in collaboration with management
- Collaborate with sales teams to define strategic partnerships, use cases, and key performance indicators for campaign measurement
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- medical, dental and vision insurance
- a flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
