US Vaccines GTM Readiness & Execution Senior Manager/Director (Secondment 12-18 Months)

Pfizer • New York City, NY

5d • Hybrid

About The Position

The U.S. Vaccines business unit is a critical strategic pillar of Pfizer’s commercial portfolio, representing the largest collective impact on population health and substantial contribution to enterprise revenues and earnings. Our Vaccines protect millions of lives every year across every stage of life. Our inline and pipeline products represent a key part of Pfizer’s renewed strategy for 2030 and beyond. Today, U.S. Vaccines are largely administered within two ‘traditional’ channels – at point of care (in HCP offices and health systems) and via retail pharmacy. However, driven by numerous factors, vaccination rates have consistently fallen year over year in the past 5 years, culminating in double-digit declines in the latest northern hemisphere winter ‘season’ of administrations. At the same time, intense competition across categories and the involvement of multiple intermediary actors are driving pricing erosion, placing significant pressure on vaccine margins and limiting ability to reinvest in the next generation of breakthrough vaccines. To meet the urgency this moment demands, US Vaccines has established a priority ‘Go to Market Innovation’ program, led by a Pilot in Command, under executive sponsorship by the U.S. Commercial Division, U.S. Primary Care and U.S. Vaccines, tasked with establishing transformative routes to market that will appropriately increase vaccine administration rates and sustain vaccines innovation. This role will drive marketing, awareness, and operational execution that bring initiatives to life in the market which include pilots now and the next wave of channels as the strategy scales. This role will report into Susan Schneps (PIC).

Requirements

• Applicant must have a bachelor's degree with at least 6+ years of experience.
• Strong project / program management and operational track record standing up complex, multi-workstream efforts.
• Familiarity with US marketing landscape including HCP, pharmacy, IDN and payer engagement.
• Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of bold, innovative ideas.
• Excellent communication and organizational skills, demonstrated through impact in prior roles.
• Act as a role model for Pfizer values.
• Permanent work authorization in the United States.

Nice To Haves

• Master's degree with at least 5+ years of experience; OR a PhD with 1+ years of experience.
• Marketing experience preferred.
• Clear communicator with a demonstrated record of cross-functional leadership and influence without authority.
• Thrives in white space and a fast-paced environment.

Responsibilities

• Lead PMO efforts across workstreams to ensure pilot readiness milestones are tracked and achieved while aligning cross-functional and brand teams on near-term execution and long-term readiness.
• Drive marketing and awareness execution by bringing GTM initiatives to life in the market, from patient activation to HCP engagement, in close partnership with brand and portfolio marketing teams.
• Support pilot and channel model execution by coordinating vendors and partners, resolving day-to-day challenges, and helping stand up and operate new initiatives effectively.
• Lead market research initiatives in support of gaining additional insights around new channels or customer perspectives.
• Build the operational foundation for future channels by developing playbooks, processes, and cross-functional best practices that enable scalable growth and execution.

Benefits

• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior