US Brand President | THG Beauty

THG•New York City, NY

13d•Hybrid

About The Position

THG Brands is a high-potential division within the global ecommerce group THG, focusing on owned beauty and wellness brands with international reach. The US market is identified as the primary growth opportunity. This role, President, THG Brands – US, is responsible for establishing the commercial infrastructure, brand presence, and operational capabilities to position THG Brands as a significant player in the US beauty and wellness sector. It is a full P&L leadership position that requires strategic vision, pace, and commercial discipline. The President will drive growth across Direct-to-Consumer (D2C) and retail channels, lead a US-based team, and build THG Brands into an enduring force in the competitive US market.

Requirements

Commercially exceptional leader with proven P&L ownership at scale in the US beauty, wellness, or consumer goods market.
Deep experience in prestige or masstige retail, ideally with direct Sephora account leadership at a senior level.
Track record of building brands with genuine consumer equity, not just short-term volume.
Strong D2C credentials: understanding of performance marketing, retention, and digital business economics.
Experience of operating in a fast-growth, commercially demanding environment where pace is expected and ambiguity is normal.
Ability to build great teams: set high standards, develop people, and create clarity around expectations.
Comfortable operating at group level: able to navigate a complex, multi-divisional organization and influence without authority.
Moves quickly and makes decisions with imperfect information.
Commercially grounded: every brand or people decision connects back to cost, revenue, or risk.
Direct and clear in communication.
High ownership mentality: treats the US business as their own.
Builds trust quickly with internal teams, external partners, and the wider industry.

Responsibilities

Define and lead the US brand strategy across the THG Brands portfolio, aligned to group vision and local market opportunity.
Set clear positioning for each brand, ensuring differentiated stories, distinct audiences, and a coherent portfolio narrative.
Own brand investment decisions across media, influencer, event, and retail marketing, with a clear view on return.
Lead creative and campaign execution through agency and in-house teams, maintaining brand standards while moving at pace.
Drive brand awareness and consideration metrics alongside revenue.
Build equity in priority brands through cultural relevance, including partnerships, talent, community, and earned media.
Ensure the US voice is embedded in the product development process, from insight to innovation to shelf.
Act as the US commercial lead in the global product development process, ensuring US consumer insight shapes the innovation pipeline.
Identify white space opportunities in the US market and bring them forward as credible, commercially validated briefs.
Work closely with Group R&D and formulation teams to prioritize speed to market without compromising quality or regulatory compliance.
Ensure US-specific regulatory requirements (FDA, FTC, state-level compliance) are embedded in product development timelines.
Champion product ranges that earn their place, backing winners and being willing to exit underperforming lines.
Lead the commercial assessment of new product launches: sizing, pricing, positioning, and channel fit.
Build and scale both D2C and retail sales channels in the US.
Own US D2C performance across owned websites, subscription, and digital acquisition, driving revenue growth alongside strong unit economics.
Build a performance marketing capability that can scale efficiently: paid social, search, affiliate, influencer, and retention channels.
Drive customer lifetime value through loyalty mechanics, CRM strategy, and personalization.
Ensure D2C digital experience reflects brand quality and converts at a level that justifies acquisition investment.
Lead the US data and analytics function to build a clear picture of customer behavior and channel performance.
Build and manage relationships with major US retail partners, with Sephora as the priority account.
Develop a multi-retailer strategy that extends distribution without diluting brand positioning.
Lead commercial negotiations on terms, ranging, exclusivity windows, and co-investment in marketing and retail experience.
Ensure operational readiness for retail: forecasting, replenishment, EDI, compliance, and on-shelf execution.
Identify emerging retail channels and assess their role in the portfolio strategy.
Own the Sephora executive relationship as the primary THG point of contact at senior leadership level.
Lead joint business planning with Sephora, agreeing annual targets, space allocation, launch calendar, and marketing co-investment.
Drive in-store and online performance metrics with Sephora: sell-through, rank, reviews, return rates, and basket contribution.
Negotiate ranging decisions with Sephora and work closely with buyers and category teams to secure and protect shelf space.
Build relationships with Sephora's field teams, category analysts, and digital merchandising teams.
Identify opportunities to expand the Sephora partnership.
Establish and manage relationships with US-based contract manufacturers, 3PLs, and fulfillment partners to build a resilient, scalable supply chain.
Lead procurement conversations on cost of goods.
Build relationships with media owners, influencer agencies, and digital platforms relevant to the US beauty and wellness market.
Manage key professional services relationships: legal, regulatory consultants, PR agencies.
Identify and evaluate acquisition or partnership opportunities that could accelerate brand reach or capability.
Own the US revenue, gross margin, and EBITDA plan.
Drive a culture of financial rigor: accurate forecasting, clean cost management, and rapid response to trading variance.
Make clear and timely investment decisions.
Build the US overhead base at a pace that the business can sustain.
Define the US organizational structure required to deliver the plan.
Attract, hire, and retain exceptional commercial, brand, and operational leaders into the US team.
Set a culture of pace, accountability, and quality.
Operate as a visible and credible leader in the US market.
Represent THG Brands in Group-level conversations, contributing to strategy and investment decisions at ExCo level.