US Brand President | THG Beauty

THG•New York, NY

13d•$400,000 - $500,000•Hybrid

About The Position

THG Brands is one of the group's highest-potential divisions, housing a portfolio of owned beauty and wellness brands with genuine international reach. The US market represents the single biggest growth opportunity in the division's near-term plan — and this role exists to lead it. The President, THG Brands – US will be accountable for building the commercial infrastructure, brand presence and operational capability needed to make THG Brands a significant player in the US beauty and wellness landscape. This is a full P&L leadership role, combining strategic vision with the pace and commercial discipline that defines how THG operates. The role carries significant weight: the incoming President will be expected to drive growth across D2C and retail channels, lead a high-performing US team, and build THG Brands into a credible and enduring force in one of the world's most competitive markets.

Requirements

Commercially exceptional leader with proven P&L ownership at scale in the US beauty, wellness or consumer goods market
Deep experience in prestige or masstige retail — ideally with direct Sephora account leadership at a senior level
Track record of building brands with genuine consumer equity, not just short-term volume
Strong D2C credentials: someone who understands performance marketing, retention and digital business economics
Experience of operating in a fast-growth, commercially demanding environment — where pace is expected and ambiguity is normal
A leader who builds great teams: sets high standards, develops people and creates clarity around expectations
Comfortable operating at group level — able to navigate a complex, multi-divisional organisation and influence without authority
Moves quickly and makes decisions with imperfect information — knowing when to act and when to wait
Commercially grounded: every brand or people decision connects back to cost, revenue or risk
Direct and clear in communication — whether with a retail partner, a creative team or the Group CEO
High ownership mentality: treats the US business as their own, not as a job
Builds trust quickly — with internal teams, external partners and the wider industry

Responsibilities

Define and lead the US brand strategy across the THG Brands portfolio, aligned to group vision and local market opportunity
Set clear positioning for each brand — ensuring differentiated stories, distinct audiences and a coherent portfolio narrative
Own brand investment decisions across media, influencer, event and retail marketing, with a clear view on return
Lead creative and campaign execution through agency and in-house teams, maintaining brand standards while moving at pace
Drive brand awareness and consideration metrics alongside revenue, recognising that both matter to long-term value creation
Build equity in priority brands through cultural relevance — partnerships, talent, community and earned media
Act as the US commercial lead in the global product development process, ensuring US consumer insight shapes the innovation pipeline
Identify white space opportunities in the US market and bring them forward as credible, commercially validated briefs
Work closely with Group R&D and formulation teams to prioritise speed to market without compromising quality or regulatory compliance
Ensure US-specific regulatory requirements (FDA, FTC, state-level compliance) are embedded in product development timelines
Champion product ranges that earn their place — backing winners and being willing to exit underperforming lines
Lead the commercial assessment of new product launches: sizing, pricing, positioning and channel fit
Own US D2C performance across owned websites, subscription, and digital acquisition — driving revenue growth alongside strong unit economics
Build a performance marketing capability that can scale efficiently: paid social, search, affiliate, influencer and retention channels
Drive customer lifetime value through loyalty mechanics, CRM strategy and personalisation
Ensure D2C digital experience reflects brand quality and converts at a level that justifies acquisition investment
Lead the US data and analytics function to build a clear picture of customer behaviour and channel performance
Build and manage relationships with major US retail partners, with Sephora as the priority account
Develop a multi-retailer strategy that extends distribution without diluting brand positioning
Lead commercial negotiations on terms, ranging, exclusivity windows and co-investment in marketing and retail experience
Ensure operational readiness for retail: forecasting, replenishment, EDI, compliance and on-shelf execution
Identify emerging retail channels — prestige independents, specialty, digital marketplaces — and assess their role in the portfolio strategy
Own the Sephora executive relationship as the primary THG point of contact at senior leadership level
Lead joint business planning — agreeing annual targets, space allocation, launch calendar and marketing co-investment
Drive in-store and online performance metrics: sell-through, rank, reviews, return rates and basket contribution
Negotiate ranging decisions and work closely with Sephora buyers and category teams to secure and protect shelf space
Ensure THG Brands is a preferred partner — not just listed, but genuinely valued — by delivering on commercial commitments and moving quickly when issues arise
Build relationships below the buyer level: field teams, category analysts, digital merchandising — the people who influence execution
Identify opportunities to expand the partnership: additional brands, exclusive launches, elevated retail experience, Sephora Inside JCPenney
Establish and manage relationships with US-based contract manufacturers, 3PLs and fulfilment partners to build a resilient, scalable supply chain
Lead procurement conversations on cost of goods — ensuring THG Brands is getting competitive terms as US volumes grow
Build relationships with media owners, influencer agencies and digital platforms relevant to the US beauty and wellness market
Manage key professional services relationships: legal, regulatory consultants, PR agencies
Where relevant, identify and evaluate acquisition or partnership opportunities that could accelerate brand reach or capability
Own the US revenue, gross margin and EBITDA plan — setting it, communicating it and delivering it
Drive a culture of financial rigour: accurate forecasting, clean cost management and rapid response to trading variance
Make clear and timely investment decisions — backing channels and campaigns that are working and pulling back on those that are not
Build the US overhead base at a pace that the business can sustain: hiring ahead of need where justified, but never ahead of the revenue trajectory
Define the US organisational structure required to deliver the plan — building for the next three years, not just the next twelve months
Attract, hire and retain exceptional commercial, brand and operational leaders into the US team
Set a culture of pace, accountability and quality — where strong performance is recognised and underperformance is addressed directly
Operate as a visible and credible leader in the US market: with retail partners, media, potential hires and industry peers
Represent THG Brands in Group-level conversations, contributing to strategy and investment decisions at ExCo level