Brand Experience Director (US)

Cadillac Formula 1 Team•Indianapolis, IN

2d•Onsite

About The Position

Cadillac Formula 1® Team is seeking a Brand Experience Director to join their Indianapolis facility. This role is key in supporting the Head of Brand Experience with the strategic planning and execution of brand experience initiatives across trackside hospitality, off-track events, and internal experiences. The goal is to deliver best-in-class experiences that strengthen partner relationships, support commercial growth, elevate brand perception, and foster employee engagement. The Director will collaborate cross-functionally with Commercial, Partnerships, Marketing, Communications, and Operations to bring the brand to life through year-round programs, ensuring operational excellence and exceptional guest experiences.

Requirements

5–8+ years of experience in hospitality, events, experiential marketing, sports marketing, or partnership activation.
Experience supporting premium hospitality programs, VIP experiences, and large-scale events.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Excellent communication and stakeholder management abilities.
Experience managing vendors, budgets, and event logistics.
Ability to work effectively across multiple departments and levels of the organization.
Strong attention to detail and a proactive, solutions-oriented mindset.
Passion for creating memorable experiences and delivering exceptional service.
Flexibility to travel and support events outside standard business hours when required.
This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.
Additional security checks may be required, including a background check covering a minimum of the past five years and a criminal record check.

Responsibilities

Support the development and execution of a year-round off-track event strategy that contributes to commercial growth, relationship building, and brand awareness.
Manage the planning and execution of partner dinners, prospect events, executive engagements, fan-facing experiences, and hospitality activations.
Assist in coordinating strategic hosting opportunities around major sporting, cultural, and entertainment events.
Identify opportunities to enhance guest experiences and extend the Cadillac Formula 1® Team brand beyond race weekends.
Support the execution of internal events designed to strengthen team culture, employee engagement, and organizational alignment.
Coordinate company meetings, leadership summits, employee celebrations, and team-building initiatives.
Partner with Human Resources and Leadership teams to deliver experiences that reinforce company values and support team development.
Support annual budget planning, forecasting, and reporting processes across the Brand Experience function.
Manage relationships with venues, vendors, hospitality partners, and external stakeholders.
Assist in developing operational processes, planning tools, and best practices that support department growth and efficiency.
Partner with the Head of Brand Experience on cross-functional planning efforts to ensure alignment across key business functions.
Support the measurement and reporting of event performance, guest satisfaction, and partner engagement metrics.
Act as a trusted day-to-day partner to the Head of Brand Experience, helping drive execution across all areas of the department.
Support the planning and execution of trackside hospitality programs, including Team Hospitality, Paddock Club, garage experiences, executive hosting, and partner activations.
Partner with the Head of Brand Experience to develop hospitality standards, guest journey frameworks, and service models that deliver world-class experiences across every race market.
Collaborate closely with Commercial, Partnerships, and Marketing teams to support revenue generation, partner retention, and business development objectives.
Assist in overseeing accreditation, guest management, gifting, transportation, accommodations, and VIP hosting operations across race weekends.
Support the delivery of hospitality programs that align with brand standards and create meaningful value for partners and stakeholders.