Brand Manager US

TRIP•Los Angeles, CA

21h•$105,000 - $115,000

About The Position

TRIP is seeking a culturally attuned Brand Manager to enhance its brand presence in the US market. This role is central to US brand campaigns, unifying Growth, Shopper, and Partnerships teams around a cohesive TRIP narrative that resonates with US consumers. The position bridges global and local strategies, working with the Global Brand team to bring campaigns to life in the US. This involves translating global guidelines, language, and creative direction into content that feels authentic to a US audience, from website copy to campaign messaging and channel briefs. The Brand Manager will be a key brand voice, ensuring all US initiatives are authentically TRIP. The ideal candidate possesses strong brand instincts, a keen sense for language and culture, and the ability to collaborate effectively within a dynamic team structure while maintaining a close eye on brand consistency and execution.

Requirements

5 - 7 years of brand management experience with a track record of leading campaigns with excellence; CPG or consumer wellness preferred.
Strong cross-functional leadership skills, including setting direction, influencing without authority, and aligning diverse teams around a single brand idea.
Excellent analytical abilities and strategic thinking, with the confidence to translate data and insight into clear brand recommendations.
Sharp instincts for language, culture, and creativity, with an understanding of what resonates with a US audience and the ability to identify off-brand content.
Exceptional communication skills, with the ability to present ideas clearly and influence across all organizational levels.

Responsibilities

Partner with the Global Brand team to adapt and roll out brand campaigns in the US, ensuring local execution aligns with a single, coherent brand story across Growth, Shopper, and Partnerships.
Serve as the central integrator for all US brand touchpoints, aligning channel teams around shared campaign ideas and upholding on-brand execution standards.
Develop integrated campaign briefs that translate brand strategy into clear direction for each team, without directly owning channel execution.
Track campaign performance across teams and synthesize findings into actionable recommendations for future brand investment.
Own the localization of TRIP's global brand guidelines, tone of voice, and campaign language for the US market, ensuring cultural relevance.
Lead US brand expression across key owned touchpoints, including website, retail copy, email, and campaign assets, holding the final say on brand appropriateness.
Act as the US brand guardrail, reviewing and approving US-facing content from Growth, Shopper, and Partnerships for consistency, quality, and authenticity.
Partner closely with the Global brand team to stay aligned on brand evolution, new campaigns, and creative direction, translating these into timely US actions.
Collaborate with the Director of Partnerships and Partnerships Manager to ensure US influencer and celebrity activations are grounded in brand campaign strategy, providing creative direction and brand guardrails.
Review talent selections and activation briefs for cultural credibility, brand alignment, and consistency with US campaign priorities.
Contribute the US market perspective on talent fit and cultural relevance in global influencer alignment discussions.
Partner with the Global Brand team to adapt and execute the US PR strategy, ensuring local outreach aligns with global brand narratives and campaign moments.
Support US media relations by identifying press opportunities, coordinating with agencies, and ensuring communications are on-brand and culturally resonant.
Work with the Consumer Insights & BI team to commission US-specific research, interpret findings, and translate them into strategic direction.
Act as the authoritative US market voice in global brand, creative, and product conversations, synthesizing insights and cultural context.
Partner with the NPD Team to provide input into product development, advocating for the American consumer based on insights, cultural foresight, and market knowledge.
Collaborate with the Director of Brand Partnerships to ensure brand deals are activated on-brand and align with campaign priorities.
Partner with the Director of Shopper to ensure retail execution reflects the broader brand campaign.
Collaborate with the Growth team as the US market brand voice, briefing channel strategy, reviewing content, and ensuring campaign consistency across platforms.
Manage external agencies and freelancers to deliver brand work on time, on brief, and on budget.