US Brand Lead (Sr. Director) Marketing, Respiratory

GSK•Philadelphia, PA

9d•Hybrid

About The Position

As the US Brand Lead for Respiratory, you will report to the SVP / Business Unit Head for Anti-infective & Respiratory (AIR) and serve as the commercial leader for two brands. You will oversee GSK’s flagship Respiratory brand, which is a significant contributor to US growth, and play a key role in ensuring launch readiness for a pipeline asset that addresses the unmet needs of patients with Refractory Chronic Cough. This is a highly visible and strategically important role for GSK so we are looking for an inspiring commercial leader and highly experienced marketer / brand leader who can seamlessly interact with US LOC senior leaders (Business Unit Head and VPs) as well as Global Counterparts and lead a broad matrix team. Overall, this individual will be accountable to develop, implement and measure impact for the US brand strategy, serve as a second-line leader to a team of US marketers, drive performance and ensure launch readiness for pipeline assets. This leader will interact with counterparts on the medical teams, brand leads across the enterprise, Sales, Market Access, Finance, Customer Insights and Analytics, Operations, Legal, Compliance, Regulatory, Communications and others. This leader will chair the Integrated Brand Commercialization Team (IBCT), sit on US Marketing Leadership Team (MLT) and be part of the US AIR Business Unit Leadership Team.

Requirements

Bachelor’s degree
10 years’ commercial experience including sales or marketing (min. 6 in marketing)
Experience in US healthcare brand marketing
Experience in direct people management
P&L experience

Nice To Haves

8+ years Marketing Second Line Leadership
Financial acumen
Respiratory experience
Experience in US Specialty medicines – understanding of Specialty distribution, pharmacies & patient services
Broad commercial experience, including: Brand lifecycle management
Senior leader engagement
Matrix team leadership
Category / disease and product strategy development
Customer insight, messaging, campaign, creative development
Agency management
Budget management; P&L ownership
Demonstrates an understanding of US channel, pricing, and market access strategies
Drives market and brand opportunity analysis and develops actionable brand insights
Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

Responsibilities

Partnering with global commercial teams
Overseeing creation and implementation of the strategic and operating plans
Managing product lifecycle
Managing short- and long-range forecasts
P&L ownership
Ensuring reliable supply
Setting direction and ensuring strategic alignment across functional stakeholder groups
Defining metrics & assessing brand performance
Achieving annual brand and sales targets
Leading/developing a high performing team of marketing directors / managers / associates
Maintaining detailed understanding of disease and competitive marketplace
Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Fostering an environment of innovation, inclusion, challenge, trust, and development