Sr. Manager, Brand Marketing, Burger King, US&C

Restaurant Brands International•Miami, FL

2d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is seeking a Senior Brand Manager for its Burger King Marketing Team, based in Miami, FL. This is a high-visibility leadership role focused on shaping the growth agenda and consumer-led brand strategy for several key business areas including Value, Beverages, Snacking, Desserts, and Kids’ Meals. The ideal candidate is a strategic marketer with strong general management instincts, adept at integrating consumer insights, business performance, and innovation. This role will be responsible for overseeing category health, consumer affinity for products, creative product ideation, and strategic go-to-market planning for new product launches aimed at enhancing brand relevance and driving profitable sales growth across the Burger King system. The Senior Brand Manager will act as the primary owner and advocate for their assigned products, fostering cross-functional collaboration with Marketing, Operations, Finance, Insights, Innovation, and Franchisee leadership to execute initiatives that deliver measurable impact for guests and the brand. RBI operates on a 5-day in-office work schedule to promote collaboration, and successful candidates will be expected to work onsite five days a week.

Requirements

University degree in Business, Marketing, or related field. MBA Preferred.
7+ years of marketing experience in brand marketing with demonstrated ownership of category strategy, innovation pipelines, or major business-driving initiatives. CPG or Food Service background is a plus.
Track record of exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks at once; must be able to work and thrive in a fast-paced and deadline-driven environment.
Strong strategic thinking and storytelling capabilities, with the ability to influence senior leadership and drive alignment around key projects.
Must be a creative, solution-oriented problem solver that is able to dissect information, see opportunities & pre-empt potential issues.
Strong business acumen with a high sense of curiosity.
Advanced skill level using Excel and PowerPoint.
Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal.
Highly organized and motivated with a desire to outperform.
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations.
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams.

Nice To Haves

MBA Preferred
CPG or Food Service background is a plus

Responsibilities

Drive category performance and growth strategy by synthesizing category, competitive, consumer, and market insights & translating them into strategic recommendations that lead to actionable product innovation pipelines.
Evaluate category performance against business objectives & proactively identify opportunities to accelerate growth.
Define go-to-market strategies for category product launches, including naming, positioning, pricing, and communications briefing.
Partner closely with communications and agency teams through briefing & creative feedback to develop breakthrough campaigns that resonate with consumers and drive business results.
Lead collaboration with various cross-functional departments such as Culinary Development, Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar.
Prepare briefings for Marketing Communications for any new product/promotional launches, including Advertising, Packaging, & Merchandising.
Create Executive presentations for strategic projects in a logical and well-thought-out manner.
Influence Burger King Leadership & bring key stakeholders along.