Sr. Director of Brand Marketing

Alliance Defending Freedom • Lansdowne, VA

3h • $119,800 - $195,400 • Hybrid

About The Position

As the Senior Director of Brand Marketing, you will serve as the strategic owner of top-of-funnel marketing — upstream of both donor acquisition and general file cultivation. Success is measured primarily by brand metrics and the downstream results their work enables: a broader, more engaged donor base and a wider audience that understands and champions our issues.

Requirements

• Bachelor’s degree in communications, journalism, public relations, a related field, or equivalent years of experience in lieu of a Bachelor's degree
• 10+ years of experience in brand marketing, integrated campaign management, or related fields, with demonstrated responsibility for strategy and execution
• Experience with brand tracking and marketing analytics, connecting top-of-funnel activity to downstream results, and familiar with how brand investment interacts with direct response, acquisition, and retention funnels
• Proven ability to strategize, develop, and launch national/large-scale brand campaigns with measurable results in awareness, preference, audience growth, and downstream conversion or engagement
• Strong foundation in brand strategy (positioning, messaging architecture, segmentation) combined with the ability to work within and champion an established brand vision, plus experience building or scaling new marketing functions/teams
• Skilled in managing creative teams and crafting excellent, insightful creative briefs, while leading effectively through influence in matrixed/cross-functional settings without direct authority
• Seasoned in competitive, accountable corporate marketing environments (consumer brands or agency), with a track record of owning significant budgets and outcomes, not just activities

Responsibilities

• Translate ADF's established brand identity and organizational vision into integrated marketing campaigns that reach and move our target audience
• Coordinate with complex and broad internal and external audiences – attorneys, subject-matter experts, in-house and external creative and production teams, in-house and external media resources, agencies, and partners – to ensure strategic and tactical alignment and excellence of execution
• Develop annual and campaign-level brand plans with clear audience targets, messaging strategy, channel mix rationale, and measurable outcomes
• Serve as the internal authority on brand expression — ensuring that work across channels reflects a consistent, compelling, and mission-aligned voice
• Work in close partnership with the VP Marketing and in alignment with the Chief of Enterprise Strategy to steward the brand vision and operate effectively within its parameters
• Own ADF's top-of-funnel marketing objective: meaningfully expanding awareness and preference within our core audience
• Define and track brand health metrics — including awareness, recall, sentiment, share of voice, and audience engagement — that demonstrate progress toward saturation of the SOM
• Ensure brand campaigns are architected to feed results into acquisition and general file efforts, creating a coherent, connected donor journey
• Identify opportunities to expand brand presence through issue-based campaigns, earned media amplification, content strategy, and partnership marketing
• Partner with the channel leads (direct mail, digital, social, web) to advocate for and build campaigns that integrate brand goals with channel execution
• Build the cross-functional relationships and collaborative rhythms needed to lead without direct authority — earning trust through strategic credibility and executional follow-through
• Work with the acquisitions and general file leads to ensure brand efforts upstream are aligned with and supportive of their downstream conversion and retention objectives
• Collaborate with communications, legal program, and development teams as needed to ensure brand consistency across organizational touch points
• Establish clear KPIs for brand performance that connect top-of-funnel activity to organizational outcomes
• Build a culture of testing, learning, and iteration — treating brand campaigns as measurable investments, not unmeasurable overhead
• Report regularly to senior leadership on brand performance, audience growth, and the strategic health of ADF's marketing pipeline

Benefits

• 100% covered medical and dental insurance
• Medical and dependent care reimbursement
• Paid disability
• Long-term care
• Life insurance
• 401(k) plan with a 4% company match
• Paid time off
• 12 paid holidays each year

What This Job Offers

• Job Type: Full-time
• Career Level: Director