Director of Brand Marketing

Generac Power Systems • Sussex, WI

3d

About The Position

The Director will lead brand marketing strategy for Generac’s Commercial & Industrial (B2B) business, with responsibility for shaping market perception, influencing key technical and commercial stakeholders, and ensuring message clarity and consistency across the organization. They will translate complex energy solutions into compelling, credible narratives that resonate with specifying engineers, contractors, and end users—driving preference and increasing specification and adoption. By owning integrated campaign strategy and aligning brand, content, and messaging across all marketing functions, they will ensure Generac’s brand not only builds awareness, but also directly supports pipeline generation, competitive differentiation, and long-term revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of marketing experience, including brand, content, or strategic marketing leadership roles

Nice To Haves

• MBA or advanced degree preferred
• Experience contributing to or shaping market positioning, with an interest in influencing how solutions are perceived and adopted within the industry
• Ability to collaborate with senior stakeholders across product, sales, and finance to align on a clear, consistent market narrative
• Experience leading or supporting integrated brand and marketing strategies that contribute to business growth (e.g., awareness, pipeline, or revenue)
• Demonstrated success building and developing teams or capabilities within a growing or evolving organisation
• Strong storytelling and communication skills, with the ability to translate complex ideas into clear, compelling messaging
• MBA or advanced degree a plus

Responsibilities

• Develop and execute strategies to influence key technical and commercial stakeholders, including specifying engineers, contractors, and consultants
• Partner with product marketing and sales to ensure messaging resonates with technical audiences and supports specification and design inclusion
• Build credibility through thought leadership, technical storytelling, and participation in industry forums and publications
• Align influence strategies to critical decision points across the stakeholder journey to increase preference and adoption
• Define and lead brand strategies that increase awareness and consideration across priority markets and verticals within the Commercial & Industrial business
• Develop and execute integrated campaigns across digital, media, events, and PR channels to expand market visibility
• Ensure consistent and differentiated positioning that reinforces Generac’s leadership in energy resilience and power solutions
• Measure brand health, awareness, and perception shifts to inform ongoing investment and strategy refinement
• Develop scalable messaging frameworks that translate complex technical solutions into clear, compelling, and credible value propositions
• Create and maintain a centralized content toolkit, including sales materials, campaign assets, and technical collateral
• Ensure alignment of messaging across marketing, sales, and channel teams to deliver a consistent and effective narrative
• Continuously refine messaging based on customer insights, competitive dynamics, and performance data
• Define campaign strategies that align brand, demand, and product priorities into cohesive and high-impact market activations
• Lead cross-functional coordination to ensure campaigns are executed consistently across digital, field, and partner channels
• Balance long-term brand building with near-term demand generation objectives to maximize overall marketing impact
• Establish campaign playbooks and best practices to scale successful approaches across teams and regions

What This Job Offers

• Job Type: Full-time
• Career Level: Director