Senior Director of Brand Marketing

Coleto Brands • Greenville, SC

1d • Remote

About The Position

Coleto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team. This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels.
The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical success factor.

Requirements

• A Bachelor's degree in Marketing, Business Administration or Communications is required
• A minimum of 12 years as a brand strategist or similar brand marketing role is required
• Proven track record of building and scaling multi-brand portfolios
• Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences
• Strong creative instincts with the ability to guide and evaluate creative work
• Exceptional leadership, communication, and stakeholder management skills
• Data-driven mindset with the ability to balance analytics and intuition
• A strong business acumen and the ability to align brand success with business performance
• Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience leading corporate communications and large-scale brand activations/events is preferred
• Experience in consumer goods, home, lifestyle, or design-driven categories is preferred

Responsibilities

• Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
• Responsible for the role and relationship of each brand within the portfolio
• Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
• Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiences
• Identify market trends, competitive dynamics, and customer insights to inform brand direction
• Serve as the guardian of brand integrity and consistency across all touchpoints
• Establish brand standards, guidelines, and governance processes
• Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
• Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
• Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
• Ensure brand storytelling is compelling, differentiated, and resonates with each brand’s target audiences
• Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations
• Lead brand strategy and execution for customer events, trade shows, and experiential marketing
• Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience
• Partner with sales and product teams to maximize event impact
• Leverage research, data, and insights to continuously refine brand strategy
• Establish, track and report on brand KPIs that reflect brand health and market impact
• Translate insights into actionable strategies that drive growth
• Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints
• Act as a strategic advisor to leadership on brand-related decisions
• Align teams around a shared brand vision and priorities
• Build, lead, and mentor a high-performing brand marketing team
• Foster a culture of creativity, accountability, and collaboration
• Manage agency relationships and external partners

Benefits

• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior