Turkey Country Manager - Crypto iGaming (Remote)

Recruiter4you

7d • Remote

About The Position

The Turkey Country Manager will drive growth for a global crypto-focused sports betting and online casino business. This commercially focused role owns the Turkish market strategy, customer acquisition, VIP management, retention, and revenue growth. The successful candidate will bring strong knowledge of the local iGaming landscape and a proven record of scaling player acquisition and profitability in Turkey.

Success in the first 6–12 months means establishing a clear growth strategy, building a strong acquisition network, developing an effective VIP operation, and implementing successful retention and reactivation initiatives. Performance will be measured by profitable acquisition, first-time depositors, active players, VIP growth, retention, reactivation, GGR/NGR, and overall market growth. A competitive, flexible compensation package will be offered based on experience and seniority; a performance-based incentive scheme may also be considered, linked to growth and profitability of the Turkish business.

Requirements

• Strong experience in Turkey-facing online casino, sportsbook, crypto gaming, or a closely related iGaming business.
• Proven track record of growing customer acquisition and revenue in the Turkish market.
• Experience managing VIP operations, retention, reactivation, and high-value player relationships.
• Established network across Turkish affiliates, influencers, KOLs, streamers, and gaming communities.
• Strong understanding of CPA, revenue share, CAC, LTV, churn, retention, and player profitability.
• Experience managing acquisition budgets and delivering measurable ROI.
• Excellent commercial and analytical skills, with an entrepreneurial, hands-on approach.
• Native or near-native Turkish and strong English communication skills.

Responsibilities

• Develop and execute the Turkey market strategy, commercial roadmap, and P&L.
• Drive growth in first-time depositors (FTDs), active players, GGR/NGR, and customer lifetime value.
• Build and optimise acquisition channels across affiliates, influencers/KOLs, SEO, paid media, social, and strategic partnerships.
• Develop relationships with Turkish affiliates, streamers, media partners, and gaming communities, negotiating CPA, revenue-share, and hybrid deals.
• Lead VIP, retention, and reactivation strategies, including campaigns to recover dormant and churned players.
• Work with CRM to improve conversion, retention, player activity, and lifetime value.
• Define local brand positioning, promotions, and campaigns based on Turkish player behaviour, preferred products, payment methods, and crypto usage.
• Monitor competitors, identify growth opportunities, and optimise acquisition costs and ROI.
• Build and lead local commercial teams, including acquisition, affiliate, VIP, marketing, and community functions as required.
• Collaborate with central marketing, CRM, product, payments, compliance, and operations teams.

Benefits

• Competitive and flexible compensation package based on experience and seniority.
• A performance-based incentive scheme may be considered, linked to the growth and profitability of the Turkish business.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed