Transportation Demand Management (TDM) Outreach Coordinator

Toole Design•Silver Spring, MD

5d•Hybrid

About The Position

Toole Design is seeking a TDM Outreach Coordinator to deliver transportation demand management programs in the Washington, DC, Maryland, and Virginia region. The role supports sustainable travel options, including biking, walking, transit, micromobility, carpooling, and vanpooling. The position is hybrid, based out of the company’s Silver Spring, Maryland headquarters, with program work likely to be on-site in Arlington, Virginia and local travel to partner sites. The coordinator builds relationships with workplaces, apartment communities, commercial buildings, schools, and hotels. They develop new partnerships through networking and outreach, help partners establish commuter benefits and enroll teams in programs, staff events and information sessions, and support campaigns such as Bike to Work Day. The role also includes maintaining partner records in CRM software, helping commuters resolve issues with app-based incentives, and supporting surveys to assess program effectiveness. Toole Design describes itself as an employee-owned, purpose-driven organization with a collaborative and inclusive culture. The company offers mentoring and growth opportunities, hybrid work, paid holidays and PTO, competitive salary and benefits, transportation perks, and employee ownership.

Requirements

Bachelor’s degree in transportation, urban planning, sales, marketing, communications, public relations, or a related field.
At least one year of experience in TDM, transportation planning, community engagement, or marketing.
Comfort with frequent in-person outreach, including approaching the public and initiating conversations with commuters, employers, and residents in busy, fast-paced environments.
Excellent communication skills and ability to connect with people of all backgrounds.
Strong, detail-oriented organizational and project management skills, with flexibility and responsiveness to evolving program needs.
Knowledge of the benefits of multimodal travel options.

Nice To Haves

Experience in outreach, marketing, communications, or sales, especially behavior change or B2B work with employers and property managers.
Fluency in Spanish, Mandarin, or another non-English language.
Experience delivering TDM programs, including commuter incentives and benefits, or a TDM-CP credential.
Experience with CRM tools such as Salesforce, HubSpot, or OneCommute; Microsoft Office; or Adobe Creative Suite.
Familiarity with DMV travel options and TDM best practices.

Responsibilities

Build and maintain relationships with workplaces, apartment communities, commercial buildings, schools, and hotels.
Identify and recruit new partners through networking, outreach, and occasional cold calls.
Help employers establish commuter benefits and enroll their teams in programs such as Guaranteed Ride Home, transit incentives, and vanpooling.
Staff tabling events, resource fairs, and information sessions.
Coordinate partner participation in events and campaigns, including Bike to Work Day.
Track partner relationships using CRM software.
Help commuters troubleshoot app-based incentive programs.
Support surveys that assess program effectiveness.
Travel locally to partner sites and participate in occasional evening and weekend meetings in the DMV region.