Transportation Demand Management (TDM) Outreach Coordinator

Toole Design Group • Silver Spring, MD

5d • Hybrid

About The Position

Toole Design is seeking a TDM Outreach Coordinator to deliver transportation demand management programs that make sustainable travel options—including biking, walking, transit, micromobility, carpooling, and vanpooling—more accessible and inviting. The position is based at the company’s Silver Spring, Maryland headquarters and follows a hybrid in-office/work-from-home schedule. Program work will likely require being on-site in Arlington, Virginia, with additional local travel to partner sites and occasional evening and weekend meetings in the Washington, DC, Maryland, and Virginia region.

The coordinator will build relationships with workplaces, apartment communities, commercial buildings, schools, and hotels, helping people access travel options that meet their needs. The role includes finding and engaging new partners, helping employers establish commuter benefits and enroll teams in commuter programs, staffing outreach events, supporting participants with app-based incentives, tracking relationships in CRM software, and assisting with program surveys.

Toole Design describes itself as an employee-owned, purpose-driven team working to make streets and public spaces safer and more accessible. The company emphasizes a collaborative, inclusive culture, professional growth and mentoring, and projects grounded in ethics, empathy, and equity.

Requirements

• Bachelor’s degree in transportation, urban planning, sales, marketing, communications, public relations, or a related field.
• At least one year of experience in TDM, transportation planning, community engagement, or marketing.
• Enjoys frequent in-person outreach, including approaching members of the public and initiating conversations with commuters, employers, and residents in busy, fast-paced environments.
• Excellent communication skills and ability to connect with people of all backgrounds.
• Strong, detail-oriented organizational and project management skills, with flexibility and responsiveness to evolving program needs.
• Knowledge of the benefits of multimodal travel options.

Nice To Haves

• Experience in outreach, marketing, communications, or sales, especially behavior change or B2B work with employers and property managers.
• Fluency in Spanish, Mandarin, or another non-English language.
• Experience delivering TDM programs, including commuter incentives and benefits, or a TDM-CP credential.
• Skills in CRM tools such as Salesforce, HubSpot, or OneCommute, Microsoft Office, or Adobe Creative Suite.
• Familiarity with DMV travel options and TDM best practices.

Responsibilities

• Build relationships with workplaces, apartment communities, commercial buildings, schools, and hotels to promote sustainable travel options.
• Identify and recruit new program partners through networking, outreach, and occasional cold calling.
• Help employers establish commuter benefits and register employees for programs such as Guaranteed Ride Home, transit incentives, and vanpool.
• Staff tabling events, resource fairs, and information sessions.
• Coordinate partner participation in events such as Bike to Work Day.
• Track partner relationships using CRM software.
• Help commuters troubleshoot app-based incentive programs.
• Support surveys used to assess program effectiveness.
• Travel locally to partner sites and attend occasional evening and weekend meetings in the DMV region.

Benefits

• Hybrid work schedule.
• Eight paid holidays.
• Sixteen days of PTO accrued annually.
• Competitive salary and excellent benefits.
• Transportation perks.
• Employee ownership.
• Collaborative, inclusive culture supporting growth and advancement.
• Mentoring and opportunities to grow expertise.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level