Transit Sales Account Executive

Lamar Advertising Company•Phoenix, AZ

5d•$40,000 - $150,000•Hybrid

About The Position

The purpose of the Sales Account Executive position is to meet and exceed sales projections by selling transit advertising campaigns to qualified advertisers using professional sales techniques. It is important to develop relationships with local businesses, acquire new advertisers, and manage existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service during and after the sale. Additionally, this position collaborates with other internal departments such as marketing & production and operations to optimize the use of sales tools and to ensure products and services are delivered by scheduled deadlines, including collections.

Requirements

College degree in business, marketing, or other related field
High School Diploma or Equivalent
3 years of successful business-to-business sales experience
Valid Driver's License required
Proven track record of sales-based relationships with local advertising clients and agencies preferred.
Ability to competitively sell against other forms of advertising to include TV, radio, digital and OOH.
Excellent written, verbal and listening skills as well as Word, Excel, and general computer proficiency.
Ability to make oral presentations to provide information or explain products and services.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
Computer proficiency in Microsoft Office, Word, Excel and CRM (Salesforce preferred).
Persuasive selling skills with the ability to work with a high level of urgency while maintaining a strong focus on customer services.
Skill in writing grammatically correct business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in advertising to local and regional businesses and advertising agencies.
Skill in establishing rapport and gaining the trust of others.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Ability to cold call businesses.
Ability to be intrinsically motivated to succeed and withstand rejection.
Skill in working independently and following through on assignments with minimal direction.

Nice To Haves

Advertising/media sales experience

Responsibilities

Meet and exceed sales objectives by promoting and selling transit bus & shelter advertising through a relationship-based approach.
Personally prospects for qualified accounts, and contacts and secures new business accounts/customers through presenting campaign ideas to existing/potential customers and assisting them in selecting the services best suited to their needs.
Identify potential growth areas and open new accounts. Increase Lamar's market share.
Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization's products daily.
Develop, maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.
Meet and exceed monthly, quarterly and annual sales projections.
Meet and exceed weekly performance and pacing metrics.
Create and utilize lead generation sources for developing prospective customers.
Develop clear and effective written proposals/quotations for current and prospective customers.
Coordinate sales effort with marketing, sales management, accounting, and operations groups to ensure timely implementation of advertising campaigns while providing a superior customer experience through the sales process.
Share pipeline report, appointment calendar and proposal updates with manager weekly.
Plan and organize personal sales strategy by maximizing the return on time investment.
Maintain open communication with management related to customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends.
Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

Benefits

A Monday-Friday, 8:00 am - 5:00 pm in-office (combination of in-office and selling in the field) work schedule for the duration of training, with the opportunity for hybrid work after training
First year earning potential of $40,000 - $150,000/ year, including commissions, dependent on experience and selling ability
Auto and cell phone allowance
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive 3-week training period through the first year
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and a health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock purchase plan
401k plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions