Transit Senior Sales Account Executive

Lamar Advertising Company•Murray, UT

3d•$110,000 - $150,000•Hybrid

About The Position

The purpose of the Senior Sales Account Executive is to meet and exceed sales goals by selling high-impact transit advertising campaigns to qualified advertisers. This role develops and maintains advertising relationships with local and regional businesses and advertising agencies, and includes prospecting new clients, direct client outreach, delivering presentations and proposals, negotiating rates, and closing deals using our extensive printed inventory options. This includes collaborating with Lamar sales, marketing, and operations teams to ensure products and services are delivered and deadlines are met. Additionally, this role is to provide exceptional customer service to maintain quality long-term relationships with new and existing clients.

Requirements

Proven relationships with area clients, established track record of selling to local and direct clients preferred.
Excellent written, verbal, and listening skills as well as Word, Excel, computer, and CRM proficiency (Salesforce preferred)
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
Ability to explain the Out-of-Home advertising business to customers from installation and product standpoints
Skill in writing grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling advertising to local and regional businesses and advertising agencies.
Skill in establishing rapport and gaining the trust of others.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Ability to cold call businesses.
Ability to be intrinsically motivated to succeed and withstand rejection.
Skill in working independently and following through on assignments with minimal direction.
3 years of successful business-to-business sales experience
High School Diploma or Equivalent
Valid Driver’s License

Nice To Haves

3 years of advertising/media sales
College Degree

Responsibilities

Meet and exceed sales objective (over $1M) in the assigned local territory by selling transit bus and shelter advertising campaigns through a relationship-based approach.
Personally contact and secure new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar’s market share.
Establish, develop, and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products daily.
Develop and maintain a personal account list with direct client outreach, including in-person meetings and presentations weekly
Meet monthly and quarterly local sales projections.
Use Lamar's data-driven research tools to prospect and qualify potential customers
Develop clear and effective written proposals/quotations for current and prospective customers.
Expedite the resolution of customer problems and complaints.
Coordinate sales effort with marketing, sales management, accounting, and operations groups, ensuring all groups are efficient and effective.
Share pipeline report with Manager weekly on the designated day and time.
Plan and organize personal sales strategy by maximizing the return on time investment for the market.
Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

Benefits

Auto and cell phone allowance
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive training period through the first year
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and a health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock purchase plan
401k plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions