Traffic Account Manager

GAINS

13d

About The Position

This position is focused on Gym Launch. The Traffic Account Manager oversees the build, launch, and optimization of paid traffic campaigns across Facebook, Instagram, TikTok, and other platforms for Gym Launch clients. The primary objective is to deliver local fitness leads to gym owner clients at an efficient cost. The role includes planning and managing each assigned client’s campaigns, media buying, monitoring performance and KPIs, resolving technical or advertising bottlenecks, and coordinating with marketing teams and R&D to improve creative, copywriting, and campaign strategies. The Traffic Account Manager is a primary client contact, communicating through Zoom calls and email throughout the client relationship. The position calls for consistent, energetic, empathetic, and professional client service, including during client frustrations. Day-to-day work includes onboarding clients, supporting current clients, coordinating with marketing teams, and ensuring campaigns deliver the expected flow of leads. The role also includes managing client budgets, keeping campaign records and reporting current, supporting research and development, and documenting and improving onboarding procedures.

Requirements

At least 2 years of digital marketing lead-generation experience in the local brick-and-mortar service sector in the US or Canadian markets.
At least 1 year of experience with GoHighLevel CRM and its integrations.
At least 1 year of client-facing experience.
Proficiency with Facebook, Instagram, and AdWords advertising platforms.
Experience with Zapier, Twilio, Mailgun, GoDaddy, Canva, Lead Connector, and Asana.
Experience using social media analytics tools and optimizing marketing strategies based on findings.
Excellent communication skills through email, text, and video conferencing.
Excellent client-facing communication skills and energy.
Ability to work under pressing deadlines.
Strong organizational skills.
Tolerance for high-stress situations.
A keen eye for marketing creative and psychology.
Adaptability to fast-changing environments.
Excellent time-management skills.
Ability to dedicate oneself to meeting and exceeding company expectations.
Proficiency with the company’s integrated platforms.
Ability to learn quickly and execute at a high level with speed.
Ability to work Monday through Friday, 9 a.m.–5 p.m. EST, and flexibility to work additional hours or weekends when circumstances warrant.

Responsibilities

Onboard new Gym Launch clients through Agency Onboarding Zoom calls.
Ensure activation and integration of GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/Facebook Business Manager, TikTok Ads Manager, Zapier/Make.com, and Asana.
Host client-facing Pre-Launch Zoom calls before ads go live to set expectations and establish the client relationship.
Ensure media buyers optimize accounts according to SOP standards and KPIs.
Review the client account roster daily and ensure accounts are being served effectively.
Rebuild and optimize problem accounts to improve the client experience.
Provide feedback to media buyers to support alignment and results.
Follow Gym Launch B2C marketing guidelines.
Provide DIY clients with expert advice on paid traffic strategies.
Support R&D testing to help maintain competitiveness in the B2C agency category.
Create educational Loom videos for departments or clients as needed.
Oversee and manage client-provided budgets accurately and efficiently.
Monitor emerging trends in paid social media advertising and adjust strategies accordingly.
Seek new skills and strategies to advance the services offered.
Collaborate with team members to support clients who need help and exceed their expectations.
Record all client interactions promptly and consistently.
Maintain current technical expertise of Gym Launch products.
Keep all stats sheets up to date by the end of each day.
Submit end-of-week reports to the Agency Manager by Friday end of day.
Identify and communicate opportunities to improve efficiency and adoption across Gym Launch programs.
Deliver paid advertising results across channels that generate leads within established KPIs.
Maintain fresh, high-performing DFY and DIY lead-generation strategies, materials, and deliverables.
Analyze and optimize digital campaigns according to SOP strategy and manage budgets to support lead flow.
Use Zoho, Slack, and Asana to communicate project and product progress and daily or ongoing tasks across teams.
Support clients consistently in a friendly and encouraging manner.
Help clients launch ads within 21 days of onboarding and receive paid-ad leads within 24 hours after ads go live.
Document, communicate, and implement policies and procedures that improve client onboarding.
Complete and deliver the weekly report, including requested statistics, to the Agency Manager by Friday at 6 p.m. EST.