Trade Show & Events Marketing Specialist, Edema - 1476

SP Associates•Fayetteville, NC

About The Position

A leading global provider of medical compression solutions is seeking a Trade Show & Events Marketing Specialist to support marketing initiatives related to lymphedema, lipedema, wound care, and complex edema. Reporting to the Director of Marketing, this position helps plan, execute, and measure programs that increase brand awareness, strengthen customer engagement, and support business growth. The role contributes to marketing campaigns, content development, digital marketing, market research, conferences, webinars, and customer events. The ideal candidate is creative, organized, detail-oriented, and comfortable managing a variety of projects. The specialist supports campaigns across digital, print, email, and social media; creates and edits promotional and educational content; assists with website, email, and social media marketing; and tracks campaign performance. The role also involves researching customers, competitors, and market trends; maintaining marketing data and reports; and gathering feedback to inform future programs. The position supports conferences, trade shows, webinars, and customer events, including logistics, marketing materials, follow-up, lead tracking, and performance evaluation. Additional administrative work includes coordinating marketing assets and vendors, assisting with purchase orders, invoices, and budget tracking, maintaining project records, and following company procedures and applicable healthcare, quality, and regulatory standards. Travel throughout the United States may be required, up to 30%.

Requirements

Bachelor’s degree in marketing, communications, business, public relations, or a related field is preferred.
One to three years of experience in marketing, communications, or a related area, or relevant internship experience.
Experience supporting trade shows, conferences, webinars, and customer events, including planning logistics, coordinating booth materials, managing follow-up, and tracking leads after events.
Strong written and verbal communication skills.
Excellent organization, project management, and attention to detail.
Ability to manage multiple priorities and meet deadlines.
Proficiency with Microsoft Word, PowerPoint, and Excel.
Familiarity with digital marketing and social media platforms.
Experience with CRM, email marketing, or marketing automation platforms.
Basic knowledge of marketing analytics and reporting.
Ability to travel up to 30%.

Nice To Haves

Experience with Adobe Creative Suite, graphic design platforms, or AI-supported marketing tools is helpful.
Knowledge of SEO, Google Analytics, and social media analytics is preferred.
Experience in healthcare, medical devices, or business-to-business marketing is a plus.
Experience working with healthcare professionals, sales teams, outside vendors, and senior marketing leadership is a plus.

Responsibilities

Assist with developing and executing marketing campaigns across digital, print, email, and social media channels.
Coordinate project timelines, campaign deliverables, and marketing materials; monitor campaign performance and prepare reports.
Work with Sales, Marketing, and other internal teams to complete projects.
Create and edit emails, social media posts, blog articles, brochures, presentations, educational materials, and other promotional content.
Ensure content follows brand standards and messaging guidelines; support internal communications and product promotion.
Help translate technical and clinical information into clear, engaging content for customers and healthcare professionals.
Assist with website updates in coordination with the Digital Marketing team.
Support email marketing and medical education campaigns, including list management, content development, credentialing, and performance tracking.
Schedule social media content, monitor engagement, identify audience-growth opportunities, track results, and recommend improvements based on performance data.
Research customer needs, competitors, market trends, and industry developments.
Compile and analyze marketing data, maintain marketing databases, reports, and performance dashboards, and identify trends and opportunities.
Gather customer and sales team feedback to support future marketing programs.
Assist with planning conferences, trade shows, webinars, and customer events; coordinate logistics, marketing materials, and follow-up activities.
Attend events and presentations throughout the United States as needed; support lead tracking and evaluate event performance.
Coordinate marketing assets, vendor relationships, and project documentation.
Assist with purchase orders, invoices, and budget tracking; maintain organized and accurate records for marketing projects and materials.
Follow company procedures and applicable healthcare, quality, and regulatory standards.