Trade Show & Events Marketing Specialist, Edema - 1476

SP Associates•Fayetteville, NC

About The Position

A leading global provider of medical compression solutions is seeking a Trade Show & Events Marketing Specialist to support marketing initiatives related to lymphedema, lipedema, wound care, and complex edema. Reporting to the Director of Marketing, this role helps plan, execute, and measure programs that increase brand awareness, strengthen customer engagement, and support business growth. The specialist contributes to marketing campaigns, content development, digital marketing, market research, conferences, webinars, and customer events. The role involves coordinating projects and marketing assets, creating and editing content, supporting digital channels, researching markets, tracking performance, and assisting with event logistics and follow-up. Travel throughout the United States may be required, up to 30%.

Requirements

One to three years of experience in marketing, communications, or a related area, or relevant internship experience.
Experience supporting trade shows, conferences, webinars, and customer events, including logistics planning, booth-material coordination, follow-up, and post-event lead tracking.
Strong written and verbal communication skills.
Excellent organization, project management, and attention to detail.
Ability to manage multiple priorities and meet deadlines.
Proficiency with Microsoft Word, PowerPoint, and Excel.
Familiarity with digital marketing and social media platforms.
Experience with CRM, email marketing, or marketing automation platforms.
Basic knowledge of marketing analytics and reporting.
Ability to travel up to 30%.

Nice To Haves

Bachelor’s degree in marketing, communications, business, public relations, or a related field is preferred.
Experience with Adobe Creative Suite, graphic design platforms, or AI-supported marketing tools.
Knowledge of SEO, Google Analytics, and social media analytics.
Experience in healthcare, medical devices, or business-to-business marketing.
Experience working with healthcare professionals, sales teams, outside vendors, and senior marketing leadership.

Responsibilities

Assist with the development and execution of marketing campaigns across digital, print, email, and social media channels.
Coordinate project timelines, campaign deliverables, and marketing materials.
Monitor campaign performance and prepare reports on key results.
Work with Sales, Marketing, and other internal teams to complete projects.
Create and edit emails, social media posts, blog articles, brochures, presentations, educational materials, and other promotional content.
Ensure content follows brand standards and messaging guidelines.
Support internal communications and product promotion initiatives.
Translate technical and clinical information into clear, engaging content for customers and healthcare professionals.
Assist with website updates in coordination with the Digital Marketing team.
Support email marketing and medical education campaigns, including list management, content development, credentialing, and performance tracking.
Schedule social media content, monitor engagement, and identify opportunities to grow the audience.
Track digital marketing results and recommend improvements based on performance data.
Research customer needs, competitors, market trends, and industry developments.
Compile and analyze marketing data to identify trends and opportunities.
Maintain marketing databases, reports, and performance dashboards.
Gather customer and sales team feedback to support future marketing programs.
Assist with planning conferences, trade shows, webinars, and customer events.
Coordinate event logistics, marketing materials, and follow-up activities.
Attend events and presentations throughout the United States as needed.
Support lead tracking and evaluate event performance.
Coordinate marketing assets, vendor relationships, and project documentation.
Assist with purchase orders, invoices, and budget tracking.
Maintain organized and accurate records for marketing projects and materials.
Follow company procedures and applicable healthcare, quality, and regulatory standards.