Trade Activation Specialist

The Odom Corporation•Boise, ID

About The Position

The Trade Activation Specialist supports sales, merchandising, and distribution goals by helping execute business objectives and company initiatives. The role builds positive relationships with retailers, supplier partners, and internal personnel to grow market share for assigned brands. It works with on- and off-premise accounts to increase sales volume and distribution, manage shelf space and pricing, and support point-of-sale and merchandising execution. The specialist also collaborates with marketplace representatives to secure tap-handle distribution and shelf placements, presents sales materials to accounts, and introduces new brands and packages to expand product placement. The role includes developing daily and weekly plans, reporting progress to a supervisor, attending directed sales meetings, and performing other assigned tasks that support portfolio growth.

Requirements

  • Must be at least 21 years old and have a valid driver's license.
  • Must pass physical capabilities testing, a background check, and a drug test before employment.
  • High school diploma or GED certificate.
  • Self-motivated, with a high energy level and ability to handle a fast-changing environment.
  • Ability to set priorities and be highly organized and attentive to detail.
  • Strong customer service skills and ability to work positively with others to resolve issues professionally.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.
  • Ability to lift products up to 150 pounds, including kegs, and perform potentially repetitive lifting while moving back stock, building displays, and hanging point-of-sale materials.
  • Ability to work in a team environment, communicate and interact effectively, maintain a positive team-player attitude, and be coachable.
  • Willingness to work flexible hours as needed, including nights, weekends, and sometimes holidays.
  • Must use a personal vehicle for work, carry auto insurance at the designated coverage, and have a clean driving record with fewer than four points on the company points system.

Nice To Haves

  • Bachelor's degree.
  • At least one year of sales experience or two years of merchandising experience in the beverage industry.

Responsibilities

  • Build positive business relationships with retailers, supplier partners, and internal personnel to grow market share for assigned brands.
  • Work with on- and off-premise accounts to sell volume and new distribution, and manage shelf space, pricing, point-of-sale materials, and merchandising for assigned brands.
  • Work with marketplace representatives to gain new tap-handle distribution and shelf placements.
  • Present sales presentations to assigned accounts using samples, sales data, and brand sales sheets.
  • Introduce new brands and packages to increase space for assigned products.
  • Develop daily and weekly pre-plans and report daily and weekly successes to the supervisor to meet preset budget and market execution goals.
  • Attend sales meetings as directed by the supervisor.
  • Perform other tasks assigned by the supervisor to support the portfolio growth plan.

Benefits

  • Up to 128 hours of paid time off annually to start (13 days).
  • Nine paid holidays annually.
  • Medical, dental, and vision benefits.
  • 401(k) with employer match.
  • Competitive wages.
  • Potential bi-monthly MVP incentive of $2,000.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service