The Trade Activation Specialist supports sales, merchandising, and distribution goals by helping execute business objectives and company initiatives. The role builds positive relationships with retailers, supplier partners, and internal personnel to grow market share for assigned brands. It works with on- and off-premise accounts to increase sales volume and distribution, manage shelf space and pricing, and support point-of-sale and merchandising execution. The specialist also collaborates with marketplace representatives to secure tap-handle distribution and shelf placements, presents sales materials to accounts, and introduces new brands and packages to expand product placement. The role includes developing daily and weekly plans, reporting progress to a supervisor, attending directed sales meetings, and performing other assigned tasks that support portfolio growth.
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Job Type
Full-time
Education Level
High school or GED