Tour Marketing & Press Manager
Allied Global Marketing
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Posted:
August 16, 2023
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Hybrid
About the position
The Tour Marketing & Press Manager is responsible for overseeing the daily operation of press and marketing campaigns, creative project management, and strategy implementation for assigned tours. This client-facing role requires strong leadership and teamwork skills. The manager will be responsible for managing advertising, marketing, and press campaigns across multiple shows and markets simultaneously, tracking sales and analytics to inform future strategies, coordinating press and social media requests, leading content creation on social media platforms, and generating regular status reports and post-campaign analysis.
Responsibilities
- Manage advertising, marketing, and press campaigns across multiple shows and markets simultaneously
- Track sales and analytics to inform campaign decisions and future strategies
- Drive development of show marketing and press materials and strategies
- Coordinate press and social media requests, including vetting, scheduling, drafting and sending confirmation memos, and follow-up as needed
- Coordinate press and promotional performances and special events with show casts and creatives, venue staff, and event representatives
- Lead content creation across multiple social media platforms
- Compile, proofread, and traffic show pages for engagement playbills/programs
- Review artwork and copy applications to ensure compliance with established style guides
- Initiate artwork requests with creative production department/vendors
- Generate regular status reports and post-campaign analysis
- Lead regular calls with show producers and general managers
Requirements
- Manage advertising, marketing, and press campaigns across multiple shows and markets simultaneously
- Track sales and analytics to inform campaign decisions and future strategies
- Drive development of show marketing and press materials and strategies
- Coordinate press and social media requests, including vetting, scheduling, drafting and sending confirmation memos, and follow-up as needed
- Coordinate press and promotional performances and special events with show casts and creatives, venue staff, and event representatives
- Lead content creation across multiple social media platforms
- Compile, proofread, and traffic show pages for engagement playbills/programs
- Review artwork and copy applications to ensure compliance with established style guides
- Initiate artwork requests with creative production department/vendors
- Generate regular status reports and post-campaign analysis
- Lead regular calls with show producers and general managers
- At least 3 years of experience in a similar role
Benefits
- Annual salary range of $58,500-$70,000
- Eligibility for standard benefits offered to full-time employees (medical, dental, vision, short-term and long-term disability and life insurance, 401k, and PTO)
- 10 company paid holidays
- Equal opportunity workplace