Freelance TikTok Strategist, Complex Bets

Complex • New York, NY

9d

About The Position

Complex is seeking a Freelance TikTok Strategist for Complex Bets. This role will develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation. The strategist will create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement. They will identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse. This role also involves leading community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets. The strategist will surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams. They will translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content, and own key content pegs across major sports calendars. Collaboration with editorial, video, design, commerce, partnerships, and events teams is essential for developing TikTok-first coverage and campaigns. The role includes executing promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities. Developing original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments is also a key responsibility, as is creating reactive social content during live sporting events and major betting moments, often in real time. Participation in editorial, content, and social brainstorms is expected, helping to shape the broader voice and strategy of Complex Bets. Tracking analytics, audience behavior, platform trends, and betting-related social performance, and regularly sharing insights and best practices is crucial. Managing editorial publishing workflows and coordinating posting schedules across Complex Networks, and leveraging AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development are also part of the role. The strategist may appear on camera as a personality and analyst for TikTok content when appropriate and will develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement. Management of freelancers, creators, contributors, and interns as needed is also a responsibility.

Requirements

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Passion for sports, internet culture, and real-time conversation.
• Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
• Ability to quickly identify emerging narratives and trends before they reach peak virality.
• Excellent writing, editing, communication, and decision-making skills.
• Comfortable appearing on camera and developing a personal presence within content.
• Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments.
• Strong understanding of responsible gaming guidelines and sports betting compliance considerations.
• Extensive knowledge of major sports leagues, athletes, sports media personalities, and online sports communities.
• Familiarity with prediction market platforms, odds movement, market sentiment, and betting-related social conversation.
• Ability to work cross-functionally and independently in a fast-paced environment.
• Self-starter with strong organizational and project management skills.
• Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools.
• Entrepreneurial mindset
• Deep understanding of sports culture and internet behavior
• Strategic and analytical thinker
• Audience-first decision maker
• Strong news judgment
• Creative storyteller
• Action-oriented
• Results-driven
• Innovative and trend-forward
• Thrives in fast-moving, real-time environments
• Ability to anticipate cultural and market conversations before they break
• Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

Responsibilities

• Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
• Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.
• Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
• Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.
• Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content.
• Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
• Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.
• Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
• Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.
• Create reactive social content during live sporting events and major betting moments, often in real time.
• Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.
• Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.
• Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.
• Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.
• Appear on camera as a personality and analyst for TikTok content when appropriate.
• Develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement.
• Manage freelancers, creators, contributors, and interns as needed.

Benefits

• The Pay Range, which consists of rate of pay per hour, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance.
• All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed