TikTok Shops Manager

Everything Bagel•New York, NY

About The Position

The TikTok Shops Manager runs Everything Bagel’s TikTok Shop practice across a multi-client roster of consumer brands, including supplements, food, and wellness. The role owns each client shop’s affiliate program end to end, including creator strategy, sampling, campaigns, shop health, reporting, and client relationships. It combines strategic planning with hands-on daily operations, and is expected to help build the team and systems as the practice grows. The role may eventually direct a part-time or contract TikTok Shop Assistant, shifting more focus toward growth, creator relationships, and client results. The manager advises on shop setup and health, develops affiliate and creator strategies, manages creator outreach and campaigns, supports live shopping and paid-content licensing, maintains account procedures and project boards, analyzes performance, and prepares client reporting. The role reports to the Senior Performance Strategist and collaborates with paid media and licensing, operations, and client account leads.

Requirements

At least 2 years of involvement in TikTok Shop affiliate programs, ideally across multiple brands or at an agency as a key stakeholder.
Hands-on knowledge of Seller Center and Affiliate Center, including target and open collaborations, sample approvals, commission settings, campaigns, and shop health.
A track record of growing GMV through creators, with examples to discuss.
Comfort negotiating creator deals, including flat fees, usage rights, and licensing.
Strong data skills: able to pull performance data, identify what is moving GMV, and explain findings to clients.
Familiarity with Cruva or similar affiliate software platforms, Asana, and Slack.
Clear, professional writing skills for briefs, creator messages, and client updates.
Organization sufficient to manage several client shops and daily tasks concurrently.
Experience managing or training another person, including informally.

Nice To Haves

Experience running TikTok Shop through Shopify, including connector syncing and listing management.
Experience with live shopping and supporting creators who sell on Live.
Professional competency with Cruva or similar creator platforms, Asana, and Slack.
Background in supplements, wellness, or consumer packaged goods (CPG).
Experience writing SOPs and building repeatable processes.

Responsibilities

Advise on new client shop setups, including Shopify connector syncing, product listings, inventory, shipping cadence, and affiliate program settings.
Support the E-Commerce Manager in maintaining shop health above 4.0; monitor promoted-SKU stock, third-party sellers, and listing issues.
Troubleshoot platform problems such as broken tracking links, commission discrepancies, and free-shipping display errors, and open TikTok support tickets when needed.
Set each client’s affiliate strategy, including commission rates, approval thresholds, SKU focus, and monthly sample volume.
Send target collaboration invitations at volume using TikTok Shop affiliate marketing software.
Segment creators into seed, affiliate, and partner tiers and tailor offers to each tier.
Plan target-collaboration outreach, including creator selection, volume, timing, and shifts from broad to niche targeting.
Identify top-performing creators for flat-fee and licensing deals and negotiate deal terms in collaboration with the performance team.
Serve as the main contact for priority creators and build creator community through Discord, live-selling support, and in-person creator events.
Design tiered campaigns with contests, leaderboards, and GMV bonuses around the calendar and key moments such as Black Friday.
Write creator briefs, messaging templates, and talking points tailored to each brand and creator archetype.
Support live shopping, Spark codes, usage rights, and licensed content for paid ads in coordination with the paid media team.
Manage sample approvals, collaboration invitations, creator sourcing, and inbox management; review sourced creators before outreach.
Own SOPs, client rules databases, and Loom training for each account.
Keep the TikTok Shops project board current in Asana and use creator platforms such as Cruva to manage outreach, sample approvals, and tiered commissions.
Analyze affiliate performance, including GMV, creator ranking changes, post rates, and sample-to-content conversion, and turn findings into recommendations.
Prepare and co-present client reporting, run recurring client calls, and obtain approval for campaign proposals and budgets.
Produce quarterly reports on trends and what is working across TikTok Shop.
Help build the team and repeatable systems as the practice grows.