Freelance TikTok Shop Manager US (m/f/d)
Doonails
•Remote
About The Position
Doonails is a fast-growing beauty startup revolutionizing the manicure world with innovative products and a strong community. They offer studio-quality manicures for home use, easily, quickly, and stylishly. This role is for a Freelance TikTok Shop Manager in the US market, focusing on driving TikTok Shop growth through affiliate scaling, creator collaborations, and strategic optimization. The internal E-commerce team manages the shop's core infrastructure and inventory sync, while this role acts as the expert bridge between the TikTok ecosystem and the broader e-commerce strategy.
Requirements
- Hands-on experience managing TikTok Shop from both seller and affiliate sides, owning a live shop with real revenue.
- Understanding of Shop Health Metrics (AHR, OTDR, VTR), how to read them, and what levers to pull when they drop.
- Experience connecting TikTok Shop performance to a broader attribution stack (Amazon, Shopify, or comparable e-commerce setups).
- Experience working with product feeds, catalog syncs, or API-based integrations in an e-commerce environment.
- Track record of running structured listing tests and translating results into measurable conversion improvements.
- Fluent English, spoken and written.
Nice To Haves
- German language skills are a plus.
Responsibilities
- Lead Doonails' TikTok Shop strategy and creator operations in the US.
- Work closely with the E-commerce team, who handles the backend and listings.
- Focus on keeping shop health metrics (AHR, OTDR, VTR) in the green.
- Scale the Affiliate Center.
- Align TikTok Shop performance with the full attribution picture across Amazon and the online shop.
- Recruit, onboard, and optimize TikTok Shop Affiliates, aligning them with Doonails product launches, seasonal campaigns, and performance targets.
- Track AHR, OTDR, and VTR on a regular cadence, identify root causes of metric drops, and cooperate with the E-commerce team to implement corrective actions.
- Connect TikTok Shop revenue to the broader attribution stack (Amazon, Online Shop), working with the analytics team to map the full customer journey and inform budget decisions.
- Monitor the product feed and sync logic within the TikTok ecosystem.
- Flag technical issues early and coordinate fixes with the E-commerce team.
- Propose structured A/B tests on product titles, thumbnails, and CTAs based on TikTok trends.
- Collaborate with the E-commerce team to translate insights into ongoing conversion improvements.
Benefits
- Fair compensation, tailored to qualifications & experience
- Ownership role with trust & creative freedom
- Growth potential: take on responsibility & contribute ideas directly
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
