TikTok Operations Specialist

SUNNY DISTRIBUTOR INC.•Diamond Bar, CA

10d•$22 - $28

About The Position

TikTok Shop Operations Specialist Sunny Health & Fitness is looking for a detail-oriented and platform-savvy TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This is a hands-on, execution-focused role for someone who lives inside Seller Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a good shop health score looks like, you can optimize a PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. If you're someone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.

Requirements

1–2+ years of hands-on TikTok Shop experience — specifically inside Seller Center, not just general social media or e-commerce
Demonstrated knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance
Experience optimizing PDPs for TikTok Shop SEO — keyword research, title structure, description writing, and search ranking improvement
Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups
Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting
Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance
Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively
Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI
Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean
Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don't slip past you
Clear and direct communicator — with creators, internal teams, and leadership
Self-starter who doesn't need to be told twice — you see a problem, you fix it

Nice To Haves

Experience with TikTok Shop LIVE operations — standard LIVE or auction format — is a strong plus
Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus
Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus
Bilingual English/Spanish is a plus

Responsibilities

Own and monitor TikTok Shop health scores daily — identify flags, resolve violations, and maintain the account in good standing at all times
Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across all active SKUs
Manage and maintain product catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices
Proactively identify and resolve any listing issues, policy violations, or fulfillment flags before they impact shop health
Write and optimize Product Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on TikTok Shop SEO and search discoverability
Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility
A/B test PDP variations to identify highest-converting copy, imagery, and pricing combinations
Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time
Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools
Set up and optimize customer segments for targeted promotions, coupons, flash deals.
Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV
Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV
Coordinate Sunny's participation in TikTok Shop platform campaigns — Deal For You Days, Super Brand Days, seasonal events, and any invite-only promotional windows
Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines
Track and report campaign performance post-event with structured recaps and key takeaways
Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities
Manage the full affiliate program through the TikTok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking
Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through
Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion
Review and approve or decline affiliate collaboration requests daily — maintain a clean and active roster
Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output
Maintain a real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates
Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy
Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable
Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment
Pull and organize weekly performance reports from Seller Center — GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics
Build and maintain internal dashboards or tracking sheets for ongoing visibility into key KPIs
Identify trends, anomalies, and opportunities in the data and surface them to the team proactively
Support the preparation of leadership-facing reports and weekly team updates