Senior Paid Social Specialist (Meta + TikTok)

BSD Business Consulting • Boston, MA

1d • Remote

About The Position

A well-known online tax software company is seeking an experienced Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its peak tax-season marketing cycle. Working closely with the Senior Manager of Paid Social and the broader media team, you will help manage paid social campaigns across brand and performance objectives, with a strong focus on accurate execution, creative rotation, campaign health and in-season optimization. This role is ideal for a paid social expert who works directly inside the platforms and can quickly turn strategy into effective campaigns in a fast-paced, high-volume environment.

Requirements

• 5+ years of hands-on experience managing paid social campaigns across the full funnel, particularly on Meta and TikTok
• Strong command of campaign trafficking, QA, creative management, audience management, budget pacing and optimization
• Strong analytical skills and data literacy, with the ability to turn performance data into clear recommendations
• Excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment
• Experience collaborating with media, creative, analytics and data teams
• Familiarity with social reporting and measurement tools
• Must be based in the Central or Eastern time zone
• Candidates must be authorized to work in the US without sponsorship

Responsibilities

• Manage hands-on campaign execution across Meta and TikTok, including campaign setup, trafficking, QA, ongoing maintenance and updates
• Monitor and optimize performance, including budget pacing, frequency, creative fatigue, bids, budgets and audiences, proactively identifying issues and opportunities
• Analyze campaign results and deliver actionable insights, test ideas and optimization recommendations that support brand and performance goals
• Partner with paid social leadership and cross-functional teams on campaign planning, reporting validation, measurement and other seasonal execution needs
• Support additional social platforms as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed