TikTok Live Commerce Manager

TAAC Group•Atlanta, GA

About The Position

TAAC Group is seeking a TikTok Live Commerce Manager who will be responsible for both strategic team leadership and active live selling. This role requires spending at least 60% of working hours selling on live streams, with the remaining 40% dedicated to building, managing, and scaling a live commerce team across TikTok Live and other channels in Canada and the United States. The goal is to drive audience growth, GMV, conversion, and host development. The ideal candidate can both sell on camera and lead a team that sells.

Requirements

Proven experience as a live commerce host or live selling professional on TikTok Live or other live channels.
Strong on-camera presence: confident, engaging, and able to drive real-time purchases.
Experience managing or coordinating a team of hosts, creators, or sales associates.
Consistently hit or exceeded GMV-based live sales targets.
Knowledge of TikTok Shop mechanics, TikTok Live best practices, and live commerce tools.

Nice To Haves

Experience in art, home decor, or lifestyle products.
An existing TikTok following or a track record of growing audiences through live content.
Familiarity with Black consumer culture and marketing to Black women ages 18 to 35.
Experience working with influencer or creator teams.

Responsibilities

Personally host the majority of scheduled live sessions across TikTok Live and other live platforms.
Drive direct revenue through on-camera product presentation, audience engagement, and real-time conversion tactics.
Maintain a strong on-camera presence and brand voice consistent with Smard Art's identity and audience.
Co-host alongside team hosts during high-traffic and promotional streams to maximize peak-window GMV.
Recruit, onboard, train, and manage a team of live commerce hosts across Canada and the United States.
Build and maintain a cross-border live schedule that maximizes reach across time zones.
Develop scripts, product talk tracks, promotional hooks, and engagement playbooks for the team.
Monitor host KPIs, including watch time, conversion rate, average order value, and viewer growth.
Coordinate with marketing and creative teams on product launches, seasonal campaigns, and platform promotions.
Own TikTok Shop and live commerce metrics: GMV, live viewer count, follower growth, and repeat buyer rate.
Test new live formats, product pairings, and promotional structures to improve performance.
Use platform analytics to optimize scheduling, product selection, and host assignments.
Stay current on TikTok and live platform algorithm updates, live commerce trends, and competitor activity.
Report weekly GMV, session performance, and team output to the Head of Commerce Marketing.