TikTok Content Manager

HIGHSCALE • California, CA

9d

About The Position

High Scale is a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. We are looking for a TikTok Content Manager who lives and breathes social media, understands what makes content go viral, and knows how to turn creative ideas into engaging videos that drive measurable results. As our TikTok Content Manager, you'll take ownership of TikTok content strategy, planning, publishing, and performance. You'll work closely with Content Creators, Video Editors, and Creative Strategists to develop content that captures attention, builds audiences, and drives engagement. We're looking for someone who understands TikTok beyond trends and viral sounds. You know how to identify content opportunities, develop repeatable formats, analyze performance, and turn insights into better creative decisions. If you're constantly discovering new creators, experimenting with content formats, and finding ways to make every video perform better than the last, you'll thrive in this role.

Requirements

• 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.
• Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth.
• Experience working with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.
• A portfolio or examples of TikTok accounts you've managed and their performance results are required.
• Deep understanding of TikTok culture, trends, algorithms, and content formats.
• Strong ability to identify engaging hooks, compelling storytelling techniques, and creative concepts.
• Comfortable developing ideas for both organic content and performance-driven advertising.
• Experience using TikTok Analytics and social media management platforms.
• Strong understanding of content performance metrics and how to translate insights into actionable strategies.
• Comfortable testing different creative approaches and making decisions based on performance data.
• Excellent project management skills with the ability to manage multiple accounts, content calendars, and production deadlines.
• Strong communication skills and experience collaborating with creators, editors, and cross-functional teams.
• Comfortable providing creative feedback and managing multiple projects in a fast-paced environment.
• You're constantly exploring new ideas and finding opportunities to improve content performance.
• You enjoy experimenting with new formats and aren't afraid to challenge conventional creative approaches.
• You anticipate production needs, take ownership of projects, and find solutions when priorities change.
• You bring fresh ideas and energy to every project and enjoy working with a team that's always looking to raise the bar.

Nice To Haves

• Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.

Responsibilities

• Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals.
• Create and maintain content calendars, publishing schedules, and campaign plans.
• Research trending formats, sounds, hashtags, creators, and emerging content opportunities.
• Develop creative concepts, content series, and video ideas tailored to each brand's identity.
• Identify opportunities to improve organic reach, audience engagement, and follower growth.
• Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos.
• Prepare creative briefs, scripts, references, and production guidelines.
• Coordinate content production to ensure videos are delivered on schedule.
• Review videos before publishing to ensure quality, accuracy, and alignment with brand guidelines.
• Provide clear, actionable feedback to improve content quality and performance.
• Manage daily TikTok publishing activities across assigned brand accounts.
• Write engaging captions, select relevant hashtags, and optimize posts for discoverability.
• Ensure content is published consistently and according to the content calendar.
• Monitor comments, audience interactions, and emerging conversations to identify engagement opportunities.
• Maintain a consistent brand voice across all published content.
• Monitor key performance metrics, including views, watch time, retention, engagement rate, follower growth, and conversions.
• Identify top-performing content and develop strategies to replicate successful formats.
• Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution.
• Prepare regular performance reports highlighting key insights, trends, and opportunities.
• Use performance data to continuously refine content strategies and improve results.
• Monitor TikTok trends, algorithm updates, platform features, and changes in audience behavior.
• Research competitors and successful creators to identify emerging content strategies.
• Experiment with new formats, storytelling techniques, and creative approaches.
• Identify trends early and translate them into relevant content opportunities for our brands.

Benefits

• Work with Leading Brands: Develop TikTok strategies and content for exciting lifestyle, beauty, fashion, wellness, and DTC brands.
• Creative Ownership: Take an active role in shaping content strategies, developing original concepts, and experimenting with new creative formats.
• Career Growth: Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles.
• Collaborative Creative Environment: Work alongside talented Content Creators, Video Editors, Creative Strategists, and marketing professionals.
• A Culture of Innovation: Join a team that moves quickly, embraces experimentation, and values people who bring fresh ideas and turn them into results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed