Therapy Business Manager | GI Optima | Katihar

Abbott

11d•Remote

About The Position

As a Therapy Business Manager, you will be responsible for developing and implementing all sales strategies in the assigned market. Your role will involve driving primary and secondary sales, ensuring brand presence, and managing the distributor network to achieve desired business objectives. You will act as a manager for the company in your territory, responsible for building the company's reputation and practicing excellence in various areas, including adherence to business conduct codes, financial systems, professional behavior, customer service, and strategy execution. You will also be responsible for ensuring compliance with EHS policies and procedures.

Requirements

Achieve monthly, quarterly, half yearly and yearly sales target by promoting company’s product ethically to customers as per the business plan.
Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place.
Organizing Camps (CME) as per the division strategy and customer needs.
To plan and conduct merchandising and sampling activity as per Division strategy.
Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company.
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b. Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.
Prescription audit for Abbott brands and other competitors’ brands.
To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identifying potential town and appointing distributor and customers (trade) in line with business philosophy.
Ensuring the visibility of Abbott brands on retailers’ outlet as a part of brand promotion strategy.
To carry out activities across trade and clinics for brand visibility.
To plan and attend Retail meets, Market Blitz etc. for sales growth.
Generate POBs for Abbott brands as per the business plan.
Recommend appointment of a party as a distributor after evaluating its commercial standing, credit worthiness and personal assets.
Ensure that stock and sales statements have been sent by the distributors on due dates.
Ensure that the claims of the distributors are settled by company within specified time limits.
Lead and execute strict adherence to Abbott Code of Business conduct.
Set examples on implementation of the code of business conduct, FCPA , Pharmacovigilance to ensure compliance.
Conformation to all financial and administration systems, compliance to statutory and regulatory norms of the company and laws of the land.
Demonstrate and promote professional behavior in line with Abbott Values of Pioneering, Achieving, Caring and Enduring.
Ensure high level of customer service and manage any difficult customer situations.
Ensure compliance with internal and external guidelines and ensure minimal comments in audits and other inspections.
Ensure transactions and orders are processed with a high level of accuracy and commitment in order to satisfy customer needs.
Manage attrition of customer and resource bases.
Division and business strategy will be shared with you on time to time base which you will have to execute to the fullest.
To attend and participate in Strategy meetings, briefing sessions, doctors meets, workshops, training programmes and any other programmes undertaken by the company to equip you or activities for performance of your job or promote the sales of product of the company or to improve company image.
Ensure adherence to EHS policies, procedures, rules and regulations.
Attend all required EHS trainings as applicable.
Wear safety gears (e.g. Helmet) while riding on two-wheeler.
Report any EHS incidents and/or near misses (unsafe acts and conditions) promptly to supervision.
Forward any opportunities to improve the EHS program to supervision.

Responsibilities

Achieve monthly, quarterly, half yearly and yearly sales target by promoting company’s product ethically to customers as per the business plan.
Have science-based discussions with doctors and chemists for promotion of product in clinic and at chemist place.
Organize Camps (CME) as per the division strategy and customer needs.
Plan and conduct merchandising and sampling activity as per Division strategy.
Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company.
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs.
Conduct prescription audit for Abbott brands and other competitors’ brands.
Create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identify potential towns and appoint distributors and customers (trade) in line with business philosophy.
Ensure the visibility of Abbott brands on retailers’ outlet as a part of brand promotion strategy.
Carry out activities across trade and clinics for brand visibility.
Plan and attend Retail meets, Market Blitz etc. for sales growth.
Generate POBs for Abbott brands as per the business plan.
Recommend appointment of a party as a distributor after evaluating its commercial standing, credit worthiness and personal assets.
Ensure that stock and sales statements have been sent by the distributors on due dates.
Ensure that the claims of the distributors are settled by company within specified time limits.
Lead and execute strict adherence to Abbott Code of Business conduct.
Set examples on implementation of the code of business conduct, FCPA, Pharmacovigilance to ensure compliance.
Ensure conformation to all financial and administration systems, compliance to statutory and regulatory norms of the company and laws of the land.
Demonstrate and promote professional behavior in line with Abbott Values of Pioneering, Achieving, Caring and Enduring.
Ensure high level of customer service and manage any difficult customer situations.
Ensure compliance with internal and external guidelines and ensure minimal comments in audits and other inspections.
Ensure transactions and orders are processed with a high level of accuracy and commitment in order to satisfy customer needs.
Manage attrition of customer and resource bases.
Execute division and business strategy shared on time to time basis.
Attend and participate in Strategy meetings, briefing sessions, doctors meets, workshops, training programmes and any other programmes undertaken by the company.
Ensure adherence to EHS policies, procedures, rules and regulations.
Attend all required EHS trainings as applicable.
Wear safety gears (e.g. Helmet) while riding on two-wheeler.
Report any EHS incidents and/or near misses (unsafe acts and conditions) promptly to supervision.
Forward any opportunities to improve the EHS program to supervision.