Territory Sales Manager - New Jersey

Suja Life•Rockaway Park, NY

14h•Remote

About The Position

The Territory Sales Manager - New Jersey reports to and works in partnership with the Sr. Director of Sales-East to support the development of business within the Metro NYC/NJ Market. This individual will be responsible for DSD Selling Partner Support, Education, and Monitoring for Accountability, New and Existing Retail Account Development, Selling Initiative Management and Execution to Drive Business Results, and Selling Tool Monitoring and Refinement. The role involves building relationships and brand awareness with selling partners and Metro NYC area retailers, focusing on Independent Retailers, Whole Foods Market, Wakefern/ShopRite, and Key Foods. Success requires effectively training and managing DSD partners, visiting and building relationships with key retail locations, and utilizing internal teams and tools to grow ACV, expand assortment, and achieve sales objectives. The position involves identifying opportunities and selling Suja Life initiatives within the market, monitoring retail conditions, collecting market insights, and driving sales performance. The team member will track key sales goals and objectives, supporting the development and use of strategic tools for daily store visits to ensure proper shelf placement, product assortment, shelf tags, promotions, and secondary displays. The role requires a focus on account development and management, selling Suja through daily store visits to identified retail chains, securing new placement, optimizing assortment, expanding placement, and developing existing customer business. It also involves partnering with retailers and DSD teams to grow sales by selling in core items and innovations, building displays, securing POS placement, and executing brand-building tactics. The Territory Sales Manager will also be responsible for training, monitoring, and supporting DSD teams, providing selling materials, conducting launch training, and managing blitzes and incentives. Collaboration with Suja Sales co-workers on strategic business development plans, forecasting, and goal tracking is essential, with a focus on individual store location and chain sales growth. The role includes attending trade shows and events, managing DSD incentive programs, completing DSD team trackers, reporting progress to Sales Leadership, creating sales tools for effective sell-in, and reviewing distribution tracking tools with Sr. Director for corrective action or opportunity. Gathering and tracking competitive activity is also a key responsibility. The position requires 65% travel within the defined territory, with occasional travel out of market. A valid driver's license is required. The role requires the candidate to be fully bilingual in Spanish and English, with strong communication and organizational skills, broker management skills, and proficiency in key business management programs, data platforms/portals, and MS Office.

Requirements

Bachelor-level studies
+5 years of experience in Sales, Sales/Merchandising/Field Marketing
Experience building relationships at the store level and with individual store buyers and decision-makers
Experience with Metro NY retail landscape, including independents, ShopRite, Key Foods, and Food Town
Experience with various routes to market key- Direct/DSD/ Distributor
Must be fully bilingual in Spanish and English
Strong verbal and written communication skills
Excellent verbal, written, communication, and organizational skills
Broker Management Skills
Key business management programs and data platform/portal experience are a must
Proficiency in MS Office
A valid driver's license is required

Nice To Haves

Knowledge of US Retail Landscape– Natural/Specialty/Grocery/Mass/Club a plus

Responsibilities

DSD Selling Partner Support, Education, and Monitoring for Accountability
New and Existing Retail Account Development
Selling Initiative Management and Execution to Drive Business Results
Selling Tool Monitoring and Refinement
Build relationships and brand awareness with selling partners and Metro NYC area retailers
Effectively train and manage DSD partners
Visit and build relationships with key retail locations
Grow ACV, expand assortment, and achieve established sales objectives and goals for key accounts
Actively identify opportunities and selling-in Suja Life initiatives within the market
Drive the business in partnership with Suja Life’s DSD partner in the market
Monitor retail conditions, collect market insights, and build, enhance, and drive sales performance
Track key sales goals and objectives
Support developing and use business-driving strategic tools and initiatives
Ensure Suja receives proper shelf placement, correct product assortment and shelf tags on the shelf, adequate promotions, secondary displays, and other considerations to drive increased sales at each store
Sell Suja through daily store visits to identified retail chains with a focus on the growing ACV, securing new placement, optimizing assortment, expanding placement and developing existing customer business within the Metro NYC area
Partner with retailers, DSD teams and work independently to grow sales by selling in core items, and innovation, along with building displays, POS placement and executing brand-building tactics
Develop, manage, track goals and objectives internally and with retail partners, and DSD partners
Create strategic go-to-market plans to strengthen and develop partnerships that support company goals and objectives
Act as a Brand Ambassador in the territory’s customer base
Train, monitor and support the sales efforts of DSD teams
Track performance, goals and objectives of DSD teams
Provide DSD teams with current selling material, SKU Priority Lists, and customized selling material
Conduct launch training, sell-in support, and manage blitz, and incentives for DSD teams
Collaborate with Suja Sales co-workers on a strategic business development plan that includes forecasting and goal tracking to meet company objectives
Focus on individual store location as well as chain sales growth
Attends and actively participates in trade shows and events as assigned
Manages DSD incentive programs
Completes DSD team trackers and tools
Reports progress to Sales Leadership
Creates fact-based sales tools for effective sell-in within customer base
Reviews established distribution tracking tools with Sr. Director for corrective action or opportunity with selling partners
Partners with Sr. Director, Sales Planning Manager, and Category Management team to refine or develop any tracking tools
Responsible for gathering, sharing, and tracking of competitive activity as identified within the marketplace